The Micro Business Forum is hosting a workshop with Anna McAfee tomorrow at Port Panthers, Port Macquarie. Anna will be speaking to a number of small business owners about how you can use LinkedIn to grow your business.
LinkedIn is a great business social media tool to build your networks and connections. It is also the top-rated social network for lead generation. With 562 million users, it’s not only about who you know, but about who your connections know.
The real power of LinkedIn for business is the ability to tap into existing connections and grow your brand through word-of-mouth.
Google your name.
If you are on LinkedIn, chances are you come up on Google search. Depending on how you set up your LinkedIn page, people can understand what you do in business and how to contact you. If your posts has links to your website, you will see an increase in web traffic as well.
Your window to building relationships.
Researchers at the Australian Psychological Society (APS) polled 1834 adults to see how they used social networking sites. The survey found "online social networking increases, rather than reduces, face-to-face socialising." LinkedIn is a professional business social tool, rather than an entertaining platform, so if you’re serious in building business contacts, then LinkedIn is it.
Targeting the right people.
LinkedIn data is differentiated because members have professional incentives to keep their profiles accurate and up-to-date. You can use real, member-generated demographic data to reach the right audience: job title, company, industry, seniority, and more.
Facebook vs LinkedIn.
You’ve heard about Facebook profiles being hacked and a survey conducted by CNN found that there are almost 83 million fake Facebook profiles. So business professionals prefer LinkedIn to connect with other professionals.
Anyway, let’s hear it from Anna McAfee, co-founder of #LinkedInLocal movement whose inspiration is to promote the idea of building online relationships offline. The topics that we will cover tomorrow will include -
- What makes a great Linkedin profile
- How to find your target audience on Linkedin
- What content will best engage your audience on LinkedIn
“One of the great things about LinkedIn is it isn’t the same kind of networking that happens at events, where you’re wearing a name tag, trying to meet strangers, and awkwardly attempting to make small talk. LinkedIn is networking without the pressure. And when you finally do meet, it’s an ice-breaker!”
- Veronica Lind, Business and Marketing Strategist, Vermilion Pinstripes
Watch for more updates here after tomorrow!
Vermilion Pinstripes is a sales marketing and communications firm that deliver long term value by helping businesses create positive brand perceptions and build business confidence.