Welcome to our Modern Marketing Blog

Modern Marketing Blogs by Vermilion Pinstripes

Branding for ASX Companies

I was delighted to be interviewed recently by Noel Ong in his online series of Rooster Talks to give a brief outline of Vermilion Pinstripes’ Modern Marketing and the philosophy behind our mission to make businesses happy, in particular about Branding for ASX Companies.

In a nutshell, this involves helping brands build business confidence and refining their relationships with customers and business peers, through marketing and communications technology. 

Topics: B2B communications B2B marketing Brand modern marketing investor relations

How to use videos to find new customers and sell to them

The use of text, images, voice and videos make up Vermilion Pinstripes' Visual Communications offering. The use of videos are not new. They have existed for many many years. The big change in video is how important video has become on every platform and channel, especially your social media.

Why social? Research has shown that most people who watch videos watch it on their social channels.

Last Wednesday, 20 May 2020, I invited Stuart Lyall and our client, Lee from My Blue Tea as speakers in one of our webinars to share "Everything you need to know about creating great brand and product videos and using these videos to find new customers and sell to them".

Topics: modern marketing video marketing sales videos

A Strategy for Businesses to Thrive

The old saying that every cloud has a silver lining has never been truer than in these extraordinary times we’re all currently living through.

For small businesses, this situation is a heaven-sent chance to tread water.

The invisible spectre of COVID-19 stalking the globe has forced widespread isolation of communities and shutdowns of conventional business activities.

But in our Vermilion Pinstripes business sphere – where we always look for that silver lining to take full advantage of it – COVID-19 has also generated genuine by-products of hope and optimism for the future.

Topics: marketing technologies B2B lead generation Small Business Marketing business confidence SEO modern marketing business recovery coronavirus

8 tips to shape your Brand

8 tips to Shape your Brand -
The NEW Branding Guide for the Modern Business

 
The brand is important for any business. This is because in the eyes of the customer, the brand is the entity that distinguishes the organisation or product from its rivals on the market. 

Topics: Brand brand-led strategy modern marketing

Planning for 2020

Start 2020 with a positive note!

Here's a little nugget of thought for you to ponder over as 2020 begins:

Topics: B2B marketing business strategy modern marketing modern business

Boosting Job Hire with Facebook

What we love about Modern Marketing is how things never stay stagnant. Just when you think you have been milking the juice out of Facebook by using it as a platform to engage with your customers with regular bits of news and updates, Facebook goes a step further and reveals another amazing skill - hiring people. Yes, Facebook is the new matchmaker of job seekers and companies. 

Topics: social media marketing Facebook marketing jobs

Running, running a marketing campaign and a business (or two!)

Running wasn’t a habit I fell into. It was one I deliberately developed over 6 years or so. I hated running but saw the value of it in a life I hope to sustain for a while. And so, I got a running coach who built a simple and achievable plan which then, made me into a runner. So many years on, my coach is still my coach but my running distances have gotten far longer with a half marathon next month.

I see now that my running journey wasn’t an accident - things in life rarely are! When I embarked on this journey, I wasn’t planning on relocating to a new country or running a business. But here I am, doing both in a new city.

Running has graced me with the tools and attitude to pummel through challenges I don’t expect, like when the pipeline gets low but the task list gets high. Running reminds me of the three game-changing things I can do now to serve the future (that worrying just can’t).

Topics: business confidence modern marketing women in modern marketing

Your website needs a Privacy Policy and here's why

 Is a privacy policy really necessary?

Yes. Your website needs a Privacy Policy and here's why.

Privacy laws around the world dictate that if you collect personal information from your website visitors, then you need to have a Privacy Policy posted to your site. Many third party services used to enhance website performance also require you to have a Privacy Policy.

Topics: privacy policy websites

Sister-Duo Helps Family Business Adjust to a Changing Market

Marketing is important to small business owners but let's do it right.

Our guest blogger this month is marketer Brianna Vansoest who writes about how marketing transformed her parents' family business.
Topics: social media marketing Small Business Marketing modern marketing

The Power of Brand Messaging

Does your brand have a voice?

Messaging provides the words for customers to understand your brand. Your messaging tells them why your business is useful to them and what your business believes in. This is essentially the purpose of your business. It is what drives desire for your products and services. 

Topics: integrated messaging Brand modern marketing
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