Welcome to our Modern Marketing Blog

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Sister-Duo Helps Family Business Adjust to a Changing Market

Marketing is important to small business owners but let's do it right.

Our guest blogger this month is marketer Brianna Vansoest who writes about how marketing transformed her parents' family business.
Topics: social media marketing Small Business Marketing modern marketing

The Power of Brand Messaging

Does your brand have a voice?

Messaging provides the words for customers to understand your brand. Your messaging tells them why your business is useful to them and what your business believes in. This is essentially the purpose of your business. It is what drives desire for your products and services. 

Topics: integrated messaging Brand modern marketing

8 tips to shape your Brand

8 tips to Shape your Brand -
The NEW Branding Guide for the Modern Business

 
The brand is important for any business. This is because in the eyes of the customer, the brand is the entity that distinguishes the organisation or product from its rivals on the market. 

Topics: Brand brand-led strategy modern marketing

Instagram's Alt-Text is Good News for SEO

Instagram has recently added a new feature - the Alt-Text. 

We've discussed many times about being Human in our Marketing efforts and address the emotional and logical aspects. We still need to conquer marketing technologies, especially when they can help you serve your content more effectively to the right audience. So let's talk about Instagram's new feature - the Alt-Text and why that is important.

Topics: social media Facebook marketing SEO instagram

What is a Modern Business?

According to Forrester Research, today's B2B buyers might be anywhere from 66% to 90% of the way through their journey before they reach out to the vendor, depending on product complexity and market maturity.

Topics: B2B sales modern marketing modern business

Do Power Poses Work when you're Selling?

I was with two HubSpotters and their partners to discuss Inbound Sales Techniques. Tom mentioned that a Power Pose before a sales call would usually instil confidence. I've heard about this and thought I should give it a try 5 minutes before the sales call, knowing that I would get into a difficult sales situation. I continued standing in that pose 5 minutes into the call.

Topics: B2B sales sell without selling sales techniques

How you can use LinkedIn to grow your business.

The Micro Business Forum is hosting a workshop with Anna McAfee tomorrow at Port Panthers, Port Macquarie. Anna will be speaking to a number of small business owners about how you can use LinkedIn to grow your business.

Topics: social media Small Business Marketing linkedin

The Ultimate New Branding Guide for Small Businesses

Shaping your Brand

Topics: Brand Small Business Marketing modern marketing branding for small business

Making social media work for you

"Online social networking increases, 

rather than reduces, face-to-face socialising"

Topics: B2B social media social media social media marketing

SEO TRENDS IN 2018

How to optimise your website, blog and Facebook presence to keep one step ahead of Google AI.

Topics: web design digital marketing SEO modern marketing
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