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What is a Modern Business?

According to Forrester Research, today's B2B buyers might be anywhere from 66% to 90% of the way through their journey before they reach out to the vendor, depending on product complexity and market maturity.

Topics: modern business modern marketing B2B sales

Do Power Poses Work when you're Selling?

I was with two HubSpotters and their partners to discuss Inbound Sales Techniques. Tom mentioned that a Power Pose before a sales call would usually instil confidence. I've heard about this and thought I should give it a try 5 minutes before the sales call, knowing that I would get into a difficult sales situation. I continued standing in that pose 5 minutes into the call.

Topics: sell without selling B2B sales sales techniques

How you can use LinkedIn to grow your business.

The Micro Business Forum is hosting a workshop with Anna McAfee tomorrow at Port Panthers, Port Macquarie. Anna will be speaking to a number of small business owners about how you can use LinkedIn to grow your business.

Topics: Small Business Marketing social media linkedin

The Ultimate New Branding Guide for Small Businesses

Shaping your Brand

Topics: Brand Small Business Marketing modern marketing branding for small business

Making social media work for you

"Online social networking increases,

Topics: social media marketing B2B social media social media

SEO TRENDS IN 2018

How to optimise your website, blog and Facebook presence to keep one step ahead of Google AI.

Topics: SEO digital marketing web design modern marketing

How we helped customers build business confidence in the first quarter of 2018

We have a very productive start to 2018. Time for reflection on a strong first quarter of this year.

With the goal of helping small business owners and B2B organisations in Asia make a difference, here are some highlights:

Topics: business confidence customer engagement marketing and sales alignment

How Active Campaign Can Grow Your Small Business

If you’re not using email automation for your business, you’re leaving money on the table.

Topics: sell without selling email automation active campaign

B2B Love Stories. Are you reluctant to get emotional?

It's a shame really that in many of the company’s conversations with enterprise clients, there’s still a “reluctance to get emotional”. They are missing a huge opportunity to connect. Even if they are B2B, they are still PEOPLE! Those who do it well, thrive and will generate revenue for the long term.

Topics: personalised marketing marketing technologies customer engagement

How Marketing and Sales can succeed with Analytics


ABOUT THIS ARTICLE ON ANALYTICS:

This article explains how Analytics could help you make smarter business decisions, create a responsive marketing strategy and align marketing to sales.

Topics: marketing metrics analytics marketing and sales alignment B2B marketing modern marketing
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