Does your brand have a voice?
Messaging provides the words for customers to understand your brand. Your messaging tells them why your business is useful to them and what your business believes in. This is essentially the purpose of your business. It is what drives desire for your products and services.
The brand is important for any business. This is because in the eyes of the customer, the brand is the entity that distinguishes the organisation or product from its rivals on the market.
We've discussed many times about being Human in our Marketing efforts and address the emotional and logical aspects. We still need to conquer marketing technologies, especially when they can help you serve your content more effectively to the right audience. So let's talk about Instagram's new feature - the Alt-Text and why that is important.
According to Forrester Research, today's B2B buyers might be anywhere from 66% to 90% of the way through their journey before they reach out to the vendor, depending on product complexity and market maturity.
I was with two HubSpotters and their partners to discuss Inbound Sales Techniques. Tom mentioned that a Power Pose before a sales call would usually instil confidence. I've heard about this and thought I should give it a try 5 minutes before the sales call, knowing that I would get into a difficult sales situation. I continued standing in that pose 5 minutes into the call.
The Micro Business Forum is hosting a workshop with Anna McAfee tomorrow at Port Panthers, Port Macquarie. Anna will be speaking to a number of small business owners about how you can use LinkedIn to grow your business.
Veronica Lind, on 21 May, 2018