Welcome to our Modern Marketing Blog

Modern Marketing Blogs by Vermilion Pinstripes

Running, running a marketing campaign and a business (or two!)

Running wasn’t a habit I fell into. It was one I deliberately developed over 6 years or so. I hated running but saw the value of it in a life I hope to sustain for a while. And so, I got a running coach who built a simple and achievable plan which then, made me into a runner. So many years on, my coach is still my coach but my running distances have gotten far longer with a half marathon next month.

I see now that my running journey wasn’t an accident - things in life rarely are! When I embarked on this journey, I wasn’t planning on relocating to a new country or running a business. But here I am, doing both in a new city.

Running has graced me with the tools and attitude to pummel through challenges I don’t expect, like when the pipeline gets low but the task list gets high. Running reminds me of the three game-changing things I can do now to serve the future (that worrying just can’t).

Topics: business confidence modern marketing women in modern marketing

Your website needs a Privacy Policy and here's why

 Is a privacy policy really necessary?

Yes. Your website needs a Privacy Policy and here's why.

Privacy laws around the world dictate that if you collect personal information from your website visitors, then you need to have a Privacy Policy posted to your site. Many third party services used to enhance website performance also require you to have a Privacy Policy.

Topics: privacy policy websites

Sister-Duo Helps Family Business Adjust to a Changing Market

Marketing is important to small business owners but let's do it right.

Our guest blogger this month is marketer Brianna Vansoest who writes about how marketing transformed her parents' family business.
Topics: social media marketing Small Business Marketing modern marketing

The Power of Brand Messaging

Does your brand have a voice?

Messaging provides the words for customers to understand your brand. Your messaging tells them why your business is useful to them and what your business believes in. This is essentially the purpose of your business. It is what drives desire for your products and services. 

Topics: integrated messaging Brand modern marketing

8 tips to shape your Brand

8 tips to Shape your Brand -
The NEW Branding Guide for the Modern Business

 
The brand is important for any business. This is because in the eyes of the customer, the brand is the entity that distinguishes the organisation or product from its rivals on the market. 

Topics: Brand brand-led strategy modern marketing

Instagram's Alt-Text is Good News for SEO

Instagram has recently added a new feature - the Alt-Text. 

We've discussed many times about being Human in our Marketing efforts and address the emotional and logical aspects. We still need to conquer marketing technologies, especially when they can help you serve your content more effectively to the right audience. So let's talk about Instagram's new feature - the Alt-Text and why that is important.

Topics: social media Facebook marketing SEO instagram

What is a Modern Business?

According to Forrester Research, today's B2B buyers might be anywhere from 66% to 90% of the way through their journey before they reach out to the vendor, depending on product complexity and market maturity.

Topics: B2B sales modern marketing modern business

Do Power Poses Work when you're Selling?

I was with two HubSpotters and their partners to discuss Inbound Sales Techniques. Tom mentioned that a Power Pose before a sales call would usually instil confidence. I've heard about this and thought I should give it a try 5 minutes before the sales call, knowing that I would get into a difficult sales situation. I continued standing in that pose 5 minutes into the call.

Topics: B2B sales sell without selling sales techniques

How you can use LinkedIn to grow your business.

The Micro Business Forum is hosting a workshop with Anna McAfee tomorrow at Port Panthers, Port Macquarie. Anna will be speaking to a number of small business owners about how you can use LinkedIn to grow your business.

Topics: social media Small Business Marketing linkedin

The Ultimate New Branding Guide for Small Businesses

Shaping your Brand

Topics: Brand Small Business Marketing modern marketing branding for small business
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