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4 minute read
As another transformative year draws to a close, we want to extend our deepest appreciation to every client, partner, and collaborator who has walked this journey with us. Your trust fuels our creativity. Your ambitions power our innovation. And together, we’ve built far more than campaigns. We’ve built engines for sustainable growth.
2025 is especially meaningful as Vermilion Pinstripes celebrates 10 years of helping businesses grow with clarity, confidence, using our signature Modern Marketing approach. A decade of innovation, creativity, and partnership—and we are just getting started!
This year has been defined by one core theme: helping businesses sell without selling by building marketing systems that work harder, smarter, and more humanly than ever before.
From Australia to Singapore, 2025 has been a year where strategy, creativity, automation, and technology converged in powerful ways.
Building Growth Engines That Go Beyond Leads
Many agencies stop at lead generation. We don’t.
Because growth does not happen at the top of the funnel alone. It happens when strategy, systems, and sales conversations work together.
Here’s how we build growth engines that turn marketing into measurable business outcomes.
This year, we focused on helping clients strengthen their entire revenue engine, from first awareness to confident decision-making and long-term value creation.
For Home Comforts Hiking, we designed an integrated growth ecosystem that connects content, automation, and customer experience, guiding hikers seamlessly from first interaction to booking, while increasing conversion quality and lifetime value through education and inspiration.
Check out Kumano Kodo Hiking Tours with Home Comforts Hiking
For Ging Mo Academy, we transformed enquiry handling into a structured, automated journey, combining bookings, nurture sequences, and follow-ups that save time, reduce friction, and strengthen engagement with families.
For Marmin Technologies, entering the Malaysian market as a newcomer required more than visibility. Through market-building communications and trust-led positioning, we helped establish brand confidence, drive meaningful business conversations, and strengthen relationships with customers, partners, and regulators for its e-invoicing platform.
Modern Marketing: Building the System
Our Modern Marketing Framework focuses on building connected systems, not isolated campaigns.
It aligns brand, messaging, channels, automation, and data, so every interaction feels intentional and every action moves the business forward.
Modern Marketing answers the question:
How does marketing actually support business growth, consistently and sustainably?
ALIGN: Elevating the Sales Conversation
ALIGN is our sales and communication framework.
It focuses on how conversations are structured, guided, and closed, especially in high-trust industries like healthcare for Mid North Coast Dental Centres and property such as Realty PRO Academy.
ALIGN ensures teams are not “selling harder,” but communicating with clarity, confidence, and ethics, so the right prospects become the right clients.
Sometimes growth is not about generating more leads.
It is about turning the right conversations into the right outcomes.
Leading with Automation and AI
This year, we strengthened our ability to build fully connected growth engines by becoming Go High Level agents, enabling us to unify marketing, sales, CRM, and automation into one ecosystem.
More importantly, we continued to lead in the practical use of AI, not as a replacement for human connection, but as a way to enhance it. From intelligent workflows and personalised communication to scalable content and data-led decision-making, AI now underpins how we help businesses operate smarter and serve customers better.
This is where Vermilion Pinstripes stands apart:
modern marketing powered by technology, guided by strategy, and grounded in human experience.
Communications with Impact: Amplifying Brand Messaging Across Borders
Our communications department has been instrumental in shaping influential narratives for businesses, particularly in the fintech sector. By employing strategic communications, we have helped brands navigate challenges and enhance their presence in competitive markets.
- For a fintech startup facing over a year of negative media coverage, we provided strategic counsel and effective tactics, ultimately creating a strong, authentic, and clear brand message that they can consistently deliver across their corporate, product, and partner initiatives, including media outreach, securing a wave of positive media traction.
- We supported Osome, headquartered in Singapore with a footprint in Singapore, Hong Kong, and the UK, as they ventured into the UAE market, employing targeted media outreach to transform their brand recognition from “zero to hero.”
- Our team worked behind the scenes with several Singapore-based brand leaders, addressing perception challenges while crafting and communicating compelling brand stories.
These initiatives are not merely milestones; they reflect the dynamic ecosystems that empower businesses to thrive in an increasingly digital-first landscape.
Osome's platform blends smart automation with human guidance for real-time financial clarity and peace of mind.
Launching New Products, Brands, and Experiences
This year also marked bold steps into new markets, categories, and culinary experiences.
We supported the launch of the delicious AC Healthy Solutions Dark Chocolate Turmeric Walnuts, a wellness product crafted with purpose and innovation.
And in Sydney, we proudly launched Gyukatsu Kyoto Katsugyu, home to the largest Gyukatsu Kyoto Katsugyu restaurant in the world and Kokoro Japan’s number one Mazesoba opened in Sydney. The response has been phenomenal, and it has set the stage for a new era of Japanese dining in Australia.
Dine at Gyukatsu Kyoto Katsugyu, Lv 2.01/252 Pitt St, Sydney NSW 2000, Australia
Slurp away at Kokoro, 225 George Street, The Rocks New South Wales 2000, Australia
Innovation, quality, storytelling, and customer experience sit at the centre of every launch we support and 2025 delivered some of our most exciting work yet.
Looking Ahead: 2026 and Beyond
If 2025 was the year of building engines, 2026 will be the year of elevating them.
Our focus next year will be on:
- Deeper integration of automation and AI
- Systems that not only scale but humanise customer experiences
- Cross-channel orchestration that strengthens the entire buyer journey
- Helping more businesses adopt a true growth-engine mindset
Marketing is no longer a collection of campaigns. It's a connected ecosystem that drives revenue, reputation, and relationships. We look forward to building more of these engines with you.
Holiday Operating Hours
As we head into the festive season:
Australia Office
Closed: 22 December 2025
Reopens: 5 January 2026
Digital Department & Singapore Office
Open throughout the holiday period, except on public holidays, to ensure continuity and support for all clients who continue to run campaigns and operations.
Thank You for a Brilliant 2025
This year has been extraordinary because of you.
Thank you for your trust, your partnership, and your belief in what Modern Marketing can achieve when strategy, creativity, and technology work together.
From all of us at Vermilion Pinstripes, we wish you a joyful festive season and a strong, inspiring start to 2026.
Let’s continue building brilliance together.
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