·
3 minute read
At Vermilion Pinstripes, we take immense pride in helping businesses transform their vision into vibrant realities. One such success story is our collaboration with TG’s Child Care, a leading name in early education with seven campuses across Australia. Through a combination of strategic marketing, thoughtful planning, and innovative branding, TG’s has achieved a significant “rebirth for growth,” earning accolades and growing their business to new heights.
The ChallengeTG's Child Care was already well-loved for its nurturing environment and innovative approach to providing top quality child care to modern working families, but they sought to elevate their brand further. TG's Child Care has never stopped growing and taking their quality up a notch, and their incredible list of awards is a testament to their hard work and commitment. They wanted to:
-
Strengthen their business planning for sustainability.
-
Communicate their unique value proposition clearly to families and their Educators.
-
Enhance workplace communications to foster a thriving team.
-
Celebrate milestones, such as the launch of their new centre at Kirkwood St Armidale, with a big impact.
-
Extend their reach and build stronger connections with their community.
The Vermilion Pinstripes Approach
We collaborated closely with TG’s Child Care, employing our Modern Marketing Framework™ to deliver tailored solutions that resonated with their goals:
Business Planning and Sustainability Strategies
We helped define clear objectives and crafted a roadmap for sustainable growth. Our strategies were designed to future-proof their business while maintaining flexibility for changing needs. Being adaptable and ready means they can continue to support families without interruptions regardless of challenges they face.
Brand Messaging
TG’s Child Care’s ethos of "Playing is Learning for Life" was brought to life with consistent, heartfelt messaging that spoke to families, employees, and the broader community. TG's Child Care has a strong engagement with families in the children's learning journeys, and they participate actively in local festivals e.g. Thunderbolt Festival and the Lasiandra Festival. What they needed was a messaging that spoke to the hearts of the families and communities.
Workplace Communications
Internal communications were revamped to ensure clarity and alignment among team members, fostering a strong sense of collaboration. TG's prides themselves on their team spirit of 'paddling the canoe together' and their Educators have a strong support system that makes TG's a truly inspiring place to work.
Launch of a New Centre
We celebrated the opening of their new Kirkwood St Centre in Armidale with impactful campaigns that highlighted their exceptional offerings and vision for the future. Effective campaigns help to get the community excited about the opening of a new TG's campus.
Employee Induction and Playbook Development
From onboarding materials to team guides, we developed resources that empowered educators to fully embrace TG’s culture and mission. A key characteristic we wanted to highlight was how TG's has been able to retain several of their educators for more than ten years, which is an incredible achievement and a clear sign that TG's is creating a healthy and thriving work environment.
Community Engagement Campaigns
Communities were engaged through campaigns that showcased TG’s dedication to connecting with the wider community as an extension of the children's learning playspaces, fostering trust and advocacy. Check out TG's Child Care Urangan's fun Christmas party below!
Digital Presence and Public Relations
From website optimisation to compelling blogs and active social media campaigns, TG’s digital presence was significantly amplified. Our PR efforts secured coverage on Brilliant Online and other media outlets, further solidifying their reputation.
Advertising Excellence
We managed Google, social media, TV, and other media advertisements to ensure TG’s reached their target audience effectively. It helps to get the community feel excited about sharing news about TG's Child Care.
The Results
Thanks to these comprehensive strategies, TG’s Child Care achieved remarkable milestones:
-
2024 Excellence in Business at the Uralla Shire Business Chamber Awards (Runner-Up, Uralla).
-
2024 Outstanding Trainee Award (Isabella Cordery) at the Uralla Shire Business Chamber Awards.
-
2024 Best Child Care in New England by The New England Times (Armidale).
-
Exceeding Ratings in all 7 areas of the National Quality Standards for their Riverbreeze centre in Wauchope.
These accolades are a testament to the dedication of TG’s Child Care and the power of collaborative marketing.
What TG’s Child Care Says
“You’ve helped us find our direction and given us a rebirth of enthusiasm! We are so grateful for everything you bring and do for growing and developing TG’s to new levels. We’ve all learnt much and look forward to implementing more of your ideas and strategies. Your experience and expertise at Vermilion Pinstripes is incredible!” – Gayle Kee, General Manager, TG´s Child Care
Why This Matters
At Vermilion Pinstripes, we believe in creating marketing strategies that not only drive results but also instill confidence and joy in our clients. The success of TG’s Child Care showcases how thoughtful planning, creative solutions, and a deep understanding of client needs can lead to extraordinary outcomes. We help TG´s Child Care thrive to their fullest potential so they can fully focus on what they do best, i.e. nurturing children in Playing is Learning for Life!
Looking Ahead
With a foundation of success firmly established, TG’s Child Care is poised for continued growth, perhaps with many more TG´s Child Care campuses opening up in more parts of Australia! We look forward to seeing their ongoing achievements and are proud to be part of their inspiring journey.
Explore more of our work at Vermilion Pinstripes - Our Work.
Contact us today and let us support you in your rebirth to growth!
Book an Advertising Consultation
Keep on making waves in the digital world! Our experts are ready to support you—schedule your free 30-minute consultation today.
