Veronica Lind, on 14 Apr, 2020
The brand is important for any business. This is because in the eyes of the customer, the brand is the entity that distinguishes the organisation or product from its rivals on the market.
Veronica Lind, on 20 Dec, 2017
Working with a restaurant chain for B2C PR, there were always specific food reviewers that we target for our client. It’s been known that every time a positive food review is posted by these reviewers, the restaurants would be packed for at least 2 to 4 weeks straight. That’s the power of positive PR coverage.
