ABOUT THIS ARTICLE ON ANALYTICS:
This article explains how Analytics could help you make smarter business decisions, create a responsive marketing strategy and align marketing to sales.
Veronica Lind, on 20 Dec, 2017
ABOUT THIS ARTICLE ON ANALYTICS:
This article explains how Analytics could help you make smarter business decisions, create a responsive marketing strategy and align marketing to sales.
Veronica Lind, on 20 Dec, 2017
There’s a very powerful force out there in Modern Marketing and it’s called Data. The advantages are huge if you collect data, apply analytics and interpret insights. Analysis should be a part of every single thing you do with your marketing. Anything you do - any piece of content you create, any campaign you launch, or any marketing action you undertake - should be analysed.
Veronica Lind, on 20 Dec, 2017
Damn right it would! I am talking about Marketing Analytics which is NOT just web or social analytics and is beyond specific marketing metrics. Most importantly, I am referring to Integrated Marketing Analytics which is usually more people-centric, featuring the prospect, lead or customer as the unit of focus.
Veronica Lind, on 08 Nov, 2017
73% of executives don’t believe that marketing drives demand and revenue. As a business owner and marketing professional, I sometimes wonder why we do marketing at all if most executives don't believe in marketing. Maybe marketing works and we as marketers are not presenting the results of marketing to prove its return on investment (RoI).
