We have a very productive start to 2018. Time for reflection on a strong first quarter of this year.
With the goal of helping small business owners and B2B organisations in Asia make a difference, here are some highlights:
Veronica Lind, on 11 Apr, 2018
We have a very productive start to 2018. Time for reflection on a strong first quarter of this year.
With the goal of helping small business owners and B2B organisations in Asia make a difference, here are some highlights:
Veronica Lind, on 09 Feb, 2018
It's a shame really that in many of the company’s conversations with enterprise clients, there’s still a “reluctance to get emotional”. They are missing a huge opportunity to connect. Even if they are B2B, they are still PEOPLE! Those who do it well, thrive and will generate revenue for the long term.
Veronica Lind, on 20 Dec, 2017
We all change. It's part of life and business. When the stakes are high in business to business transactions, pay close attention to how this market is changing. Depending on product complexity and market maturity, today's B2B buyers might be anywhere from 66% to 90% of the way through their journey before they reach out to the vendor (Forrester Research).
