The Marketing Evolution of Mailchimp
The Atlanta-based marketing platform was founded in 2001 and since then it has developed into more than just a simple email marketing platform. It now includes a website design capability, CRM and also marketing automation. You can do so much more now on Mailchimp, including target customers through ads on Facebook and Instagram as well as take advantage of SMART recommendation powered by Artificial Intelligence (AI) which allows users to collect insights.