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The old saying that every cloud has a silver lining has never been truer than in these extraordinary times we’re all currently living through.

For small businesses, this situation is a heaven-sent chance to tread water.

The invisible spectre of COVID-19 stalking the globe has forced widespread isolation of communities and shutdowns of conventional business activities.

But in our Vermilion Pinstripes business sphere – where we always look for that silver lining to take full advantage of it – COVID-19 has also generated genuine by-products of hope and optimism for the future.

It's a shame really that in many of the company’s conversations with enterprise clients, there’s still a “reluctance to get emotional”. They are missing a huge opportunity to connect. Even if they are B2B, they are still PEOPLE! Those who do it well, thrive and will generate revenue for the long term.