Veronica Lind, on 17 Jun, 2020
I was delighted to be interviewed recently by Noel Ong in his online series of Rooster Talks to give a brief outline of Vermilion Pinstripes’ Modern Marketing and the philosophy behind our mission to make businesses happy, in particular about Branding for ASX Companies.
In a nutshell, this involves helping brands build business confidence and refining their relationships with customers and business peers, through marketing and communications technology.
Veronica Lind, on 14 Apr, 2020
The brand is important for any business. This is because in the eyes of the customer, the brand is the entity that distinguishes the organisation or product from its rivals on the market.
Charlene Tan, on 16 May, 2019
Does your brand have a voice?
Messaging provides the words for customers to understand your brand. Your messaging tells them why your business is useful to them and what your business believes in. This is essentially the purpose of your business. It is what drives desire for your products and services.
Veronica Lind, on 21 May, 2018
Shaping your Brand
Veronica Lind, on 20 Dec, 2017
Forrester Research says that customers are into 90% of their buying journey before they contact a vendor. This means that BEFORE the customer makes the initial contact, the sales department would need to depend on marketing to engineer the customers’ journey, to entice, guide and provide the necessary information to steer them to a decision.
The first contact with your customers may be a visual one. Creative visual artists and videographers can help you stand out visually. However, apart from the aesthetics, you need some "meat" in your content so you need writers to share knowledge about your business in your social posts, emails and blogs.
The Future of Marketing is where marketing (visual teams included) and communications teams come together to create a content-driven ecosystem that will elevate the brand and effectively motivate customers to move to their next stage of lifecycle FASTER than they would their own.
Basically, modern marketing in our times is multi-faceted and cannot stand alone. All your departments have to work together to convey a consistent brand message.
