According to Forrester Research, today's B2B buyers might be anywhere from 66% to 90% of the way through their journey before they reach out to the vendor, depending on product complexity and market maturity.
Veronica Lind, on 27 Dec, 2018
According to Forrester Research, today's B2B buyers might be anywhere from 66% to 90% of the way through their journey before they reach out to the vendor, depending on product complexity and market maturity.
