--- title: What is a Modern Business? description: Modern Businesses need to rethink three key business areas to stay relevant always and engage customers. Contact Vermilion Pinstripes. image: https://www.vermilionpinstripes.com/hubfs/NEW%20VP%20WEBSITE%20IMAGES/Modern%20Marketing/A%20Modern%20Business%20is%20relevant%20at%20all%20times.jpg --- [Skip to content](https://www.vermilionpinstripes.com/blog/what-is-a-modern-business#main-content) [![9d665f\_faca218ac5324120b9ad667e55103fb3~mv2](https://www.vermilionpinstripes.com/hs-fs/hubfs/9d665f_faca218ac5324120b9ad667e55103fb3~mv2.jpg?width=1181&height=293&name=9d665f_faca218ac5324120b9ad667e55103fb3~mv2.jpg)](https://www.vermilionpinstripes.com/) - Services Show submenu for Services - [Sales Empowerment](https://www.vermilionpinstripes.com/b2b-sales) - [Marketing Growth Engine](https://www.vermilionpinstripes.com/mge-start) - [Modern Marketing](https://www.vermilionpinstripes.com/modern-marketing-for-large-businesses) - [Small Business Marketing](https://www.vermilionpinstripes.com/small-business-marketing) - [B2B Communications](https://www.vermilionpinstripes.com/b2b-communcations) - [Modern Website Design](https://www.vermilionpinstripes.com/website-design) - [Outdoor Advertising](https://www.vermilionpinstripes.com/outdoor-advertising) - [Buy Domain Name](https://ugkk8aet.storefront.ds.network/) - [About Us](https://www.vermilionpinstripes.com/about-us) Show submenu for About Us - [Contact Us](https://www.vermilionpinstripes.com/contact) - [Blogs](https://www.vermilionpinstripes.com/blog) Open main navigation Close main navigation - Services Show submenu for Services - [Sales Empowerment](https://www.vermilionpinstripes.com/b2b-sales) - [Marketing Growth Engine](https://www.vermilionpinstripes.com/mge-start) - [Modern Marketing](https://www.vermilionpinstripes.com/modern-marketing-for-large-businesses) - [Small Business Marketing](https://www.vermilionpinstripes.com/small-business-marketing) - [B2B Communications](https://www.vermilionpinstripes.com/b2b-communcations) - [Modern Website Design](https://www.vermilionpinstripes.com/website-design) - [Outdoor Advertising](https://www.vermilionpinstripes.com/outdoor-advertising) - [Buy Domain Name](https://ugkk8aet.storefront.ds.network/) - [About Us](https://www.vermilionpinstripes.com/about-us) Show submenu for About Us - [Contact Us](https://www.vermilionpinstripes.com/contact) - [Blogs](https://www.vermilionpinstripes.com/blog) - [Modern Marketing](https://www.vermilionpinstripes.com/modern-marketing-framework-growth-engine) [Modern Marketing](https://www.vermilionpinstripes.com/modern-marketing-framework-growth-engine) [All posts](https://www.vermilionpinstripes.com/blog/all) December 27, 2018 # What is a Modern Business? ![Picture of Veronica Lind](https://www.vermilionpinstripes.com/hs-fs/hubfs/Veronica%20Lind%20Vermilion%20Pinstripes%20Business%20and%20Marketing%20Technologist.jpg?width=50&name=Veronica%20Lind%20Vermilion%20Pinstripes%20Business%20and%20Marketing%20Technologist.jpg)   Veronica Lind  ·  2 minute read [![Modern Business | Vermilion Pinstripes Australia Singapore UK](https://www.vermilionpinstripes.com/hs-fs/hubfs/Blogs-vermilionpinstripes/95a0a4_ee9c2a03952d4feda4598d4092d24d2e~mv2.jpeg?width=925&height=226&name=95a0a4_ee9c2a03952d4feda4598d4092d24d2e~mv2.jpeg)](https://www.vermilionpinstripes.com/en/contact) According to [Forrester Research](https://www.forrester.com/bold), today's B2B buyers might be anywhere from 66% to 90% of the way through their journey before they reach out to the vendor, depending on product complexity and market maturity. > The implication is enormous: Businesses must adapt to changing dynamics, in particular **from an "Easy To Sell" to "Easy To Buy" business model** that is highly customer-centric and learn to take a company's unique differentiation and transform it into visible business value. Read our article - [Selling to the New B2B Buyers](https://www.vermilionpinstripes.com/marketing/selling-to-the-new-b2b-buyers) Though technology continues to shape our lives and business interactions, we must be mindful not to fall short of customer expectations. The Modern Business would rethink these three key business areas: - Customers' experiences are changing. Customers expect seamless transactions and consistent interactions throughout their entire life cycle with the business i.e. from pre-sales to after-sales support. - You need the right talent to succeed so that means having the right talent for the right job and having streamlined communication and collaboration to meet business goals. - To perform the way market demands would require rich insights into the business and rapid planning cycles with the ability to agility of execution of strategies. So the Modern Business must keep up with the Modern B2B Buyers and stay relevant at all times. 64% instances of customers switch from one brand to another due to a lack of relevance - [Accenture](https://www.accenture.com/au-en). [![A Modern Business is relevant at all times](https://www.vermilionpinstripes.com/hs-fs/hubfs/NEW%20VP%20WEBSITE%20IMAGES/Modern%20Marketing/A%20Modern%20Business%20is%20relevant%20at%20all%20times.jpg?width=2028&name=A%20Modern%20Business%20is%20relevant%20at%20all%20times.jpg)](https://www.vermilionpinstripes.com/modern-marketing-for-modern-business) Today, digitally connected consumers want a seamless experience – as they move from channel to channel and interaction to interaction. According to a survey from Oracle, 86% of respondents will pay more for a great customer experience, while 90% will no longer do business with a company after a bad experience. The Reinventing Loyalty report found that nearly two-thirds (61%) of consumers surveyed agreed they felt loyal to brands that tailored their experiences to their preferences and needs. Furthermore, 51% said they would buy from a brand they had never heard of before if a better offer and experience was provided. A Modern Business of tomorrow is able to sell more without selling, and as if that’s not enough, they can sell better and faster than their competitors. Why? Because such Modern Businesses have two things right:  - they understand their customers and have lined up the smarter and more efficient marketing actions to orchestrate the customers’ buying journey; and - they have the help of the latest CRM system, sales and marketing automation tools like HubSpot. Learn more about [Modern Marketing](https://www.vermilionpinstripes.com/modern-marketing) for the Modern Business. ![Card image icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/raw_assets/public/themes/generator/images/icons/calendar-check.svg) ### **[Book a 30-minute Free Consultation](https://api.leadconnectorhq.com/widget/bookings/30-min-consult-to-build-business-confidence)** Keep on making waves in the digital world! Our experts are ready to support you—schedule your free 30-minute consultation today. [Book Now](https://api.leadconnectorhq.com/widget/bookings/30-min-consult-to-build-business-confidence)   Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://www.vermilionpinstripes.com/blog/what-is-a-modern-business) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.vermilionpinstripes.com/blog/what-is-a-modern-business) [twitter icon](https://twitter.com/intent/tweet?url=https://www.vermilionpinstripes.com/blog/what-is-a-modern-business) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://www.vermilionpinstripes.com/blog/what-is-a-modern-business) [envelope icon](mailto:?body=https://www.vermilionpinstripes.com/blog/what-is-a-modern-business) ## Related posts [![](https://www.vermilionpinstripes.com/hubfs/Feature%20Image%20for%20Blogs%20%281%29.png)](https://www.vermilionpinstripes.com/blog/selling-to-the-new-b2b-buyers) [modern marketing](https://www.vermilionpinstripes.com/blog/topic/modern-marketing) #### [SELLING TO THE NEW B2B BUYERS](https://www.vermilionpinstripes.com/blog/selling-to-the-new-b2b-buyers) December 17, 2017 [![Small Business Marketing: A Modern Website for AC Healthy Solutions](https://www.vermilionpinstripes.com/hubfs/A%20healthy%20modern%20website%20for%20the%20Turmeric%20Lady.jpg)](https://www.vermilionpinstripes.com/blog/small-business-marketing-a-modern-website-for-ac-healthy-sloutions) [Our Work](https://www.vermilionpinstripes.com/blog/topic/our-work) #### [Small Business Marketing: A Modern Website for AC Healthy Solutions](https://www.vermilionpinstripes.com/blog/small-business-marketing-a-modern-website-for-ac-healthy-sloutions) October 17, 2024 [![Veronica Lind Business and Marketing Strategist Vermilion Pinstripes](https://www.vermilionpinstripes.com/hubfs/Veronica%20Lind%20Business%20and%20Marketing%20Strategist%20Vermilion%20Pinstripes.jpg)](https://www.vermilionpinstripes.com/blog/women-in-business-building-business-confidence-across-asia) [news](https://www.vermilionpinstripes.com/blog/topic/news) #### [Women In Business: Building Business Confidence Across Asia](https://www.vermilionpinstripes.com/blog/women-in-business-building-business-confidence-across-asia) April 8, 2018 ###### Related posts [![Vermilion Pinstripes helps My Body My Pilates thrive in their clients health](https://www.vermilionpinstripes.com/hubfs/Modern%20Marketing/my%20body%20my%20pilates%20health%20consultant%20companies.png)](https://www.vermilionpinstripes.com/blog/empowering-health-for-my-body-my-pilates) [Our Work](https://www.vermilionpinstripes.com/blog/topic/our-work) #### [Empowering Health for My Body My Pilates](https://www.vermilionpinstripes.com/blog/empowering-health-for-my-body-my-pilates) February 6, 2026 [![Modern Marketing that Builds Business Confidence: Transforming Marketing into a Growth Engine](https://www.vermilionpinstripes.com/hubfs/MNC%20Dental/Dr%20Molham%20consulting%20with%20patient.png)](https://www.vermilionpinstripes.com/blog/modern-marketing-that-builds-business-confidence-transforming-marketing-into-a-growth-engine) [Our Work](https://www.vermilionpinstripes.com/blog/topic/our-work) #### [Modern Marketing that Builds Business Confidence: Transforming Marketing into a Growth Engine](https://www.vermilionpinstripes.com/blog/modern-marketing-that-builds-business-confidence-transforming-marketing-into-a-growth-engine) January 24, 2026 [![2025 Year-End Reflections: Building Brilliant Growth Engines Together | Vermilion Pinstripes](https://www.vermilionpinstripes.com/hubfs/Blogs-vermilionpinstripes/VP%20HNY%20Christmas.png)](https://www.vermilionpinstripes.com/blog/2025-year-end-reflections-building-brilliant-growth-engines-together) [Our Work](https://www.vermilionpinstripes.com/blog/topic/our-work) #### [2025 Year-End Reflections: Building Brilliant Growth Engines Together](https://www.vermilionpinstripes.com/blog/2025-year-end-reflections-building-brilliant-growth-engines-together) December 16, 2025 [![Vermilion Logo](https://www.vermilionpinstripes.com/hs-fs/hubfs/9d665f_faca218ac5324120b9ad667e55103fb3~mv2.jpg?width=300&height=74&name=9d665f_faca218ac5324120b9ad667e55103fb3~mv2.jpg "Vermilion Logo")](https://www.vermilionpinstripes.com/) With offices in Australia, Singapore, UK, and Europe Vermilion Pinstripes is an integrated sales, marketing and communications agency with a team of creative, business and technology professionals who can help you on your journey of growth. [facebook-f icon](https://www.facebook.com/VermilionPinstripes) [linkedin-in icon](https://www.linkedin.com/company/vermilion-marketing) [![twitter-img](https://www.vermilionpinstripes.com/hubfs/twitter-img.png)](https://x.com/AdBrilliant) [Follow us on Facebook](https://www.youtube.com/@Brilliant-Online) \< Previous page Next page \> **Company** [About](https://www.vermilionpinstripes.com/en-au/about) [Contact Us](https://www.vermilionpinstripes.com/en-au/contact) [Privacy](https://www.vermilionpinstripes.com/en-au/privacy-policy) [Marketing Blog](https://www.vermilionpinstripes.com/marketing-blog) **Contact** Australia:[+614 0777 9828](tel:+61407779829) Singapore: **[+65 9681 7045](tel:+6596817045)** United Kingdom: **[+44 7936 615022](tel:+44%207936%20615022)** **Europe**:**[+352 661 619 047](tel:+352%20661%20619%20047)** **Email:** [mailto:admin@vermilionpinstripes.com](mailto:admin@vermilionpinstripes.com)**[admin@vermilionpinstripes.com](mailto:admin@vermilionpinstripes.com)** **Our Marketing Technology Partners** [![Go-high-level | CRM, Marketing Partner | Vermliion Pinstripes](https://www.vermilionpinstripes.com/hs-fs/hubfs/Go-high-level.png?width=120&height=27&name=Go-high-level.png "Go-high-level | CRM, Marketing Partner | Vermliion Pinstripes")](https://www.vermilionpinstripes.com/mge-start) ![Wix | Website partner | Vermilion Pinstripes](https://www.vermilionpinstripes.com/hs-fs/hubfs/Wix-logo-img.png?width=115&height=56&name=Wix-logo-img.png "Wix | Website partner | Vermilion Pinstripes") ![Bookeo Online Booking Software Partner | Vermilion Pinstripes](https://www.vermilionpinstripes.com/hubfs/bookeo%20logo.svg "Bookeo Online Booking Software Partner | Vermilion Pinstripes") ![MailChimp | email Partner Vermilion Pinstripes](https://www.vermilionpinstripes.com/hs-fs/hubfs/images-removebg-preview.png?width=160&height=90&name=images-removebg-preview.png "MailChimp | email Partner Vermilion Pinstripes") [![crazy-domian | Domain Reseller Vermilion Pinstripes](https://www.vermilionpinstripes.com/hs-fs/hubfs/crazy-domian.png?width=120&height=58&name=crazy-domian.png "crazy-domian | Domain Reseller Vermilion Pinstripes")](https://ugkk8aet.storefront.ds.network/) ![Google Partner | Vermilion Pinstripes](https://www.vermilionpinstripes.com/hs-fs/hubfs/Google%20Partner-1.png?width=120&height=118&name=Google%20Partner-1.png "Google Partner | Vermilion Pinstripes") [![claude-ai-icon](https://www.vermilionpinstripes.com/hs-fs/hubfs/claude-ai-icon.webp?width=80&height=80&name=claude-ai-icon.webp "claude-ai-icon")](https://claude-ai-icon) Copyright © 2026, Vermilion Pinstripes sales marketing communications Vermilion Marketing | inbound sales, marketing and communications services for Port Macquarie businesses Vermilion Pinstripes | Everything you want to know about modern marketing techniques to grow your businesses in Port Macquarie Australia and Singapore