Veronica Lind, on 25 Sep, 2023
It's small business month and we are giving you this workbook to help you craft irresistible products.
Have you ever wondered how some companies come up with such brilliant product ideas? We're all saying to ourselves, "Why didn't I think of that?" In today's fiercely competitive market where consumers are bombarded by so many options, you really need to stand out from the crowd.
Veronica Lind, on 28 Aug, 2023
Veronica Lind, on 19 Jan, 2023
Digitisation has its dark side, and that comes in the form of cyber attacks and threats. Even as we amp up digitisation we also have to boost our cyber security measures.
Veronica Lind, on 02 Oct, 2021
The Atlanta-based marketing platform was founded in 2001 and since then it has developed into more than just a simple email marketing platform. It now includes a website design capability, CRM and also marketing automation. You can do so much more now on Mailchimp, including target customers through ads on Facebook and Instagram as well as take advantage of SMART recommendation powered by Artificial Intelligence (AI) which allows users to collect insights.
Veronica Lind, on 10 Jul, 2020
Without Modern Marketing, you will be Out of Sight and Out of Mind.
Here are three things that can help small businesses become and stay visible.
Small businesses face the challenge of being seen. So size matters sometimes, but in Modern Marketing, the cyberworld offers you infinite opportunities to expand and reach out. So there's hope. You are not entirely limited by your size. Let's talk about what small businesses need to be visible often enough in order for clients to sit up and notice them, and then to remember and even desire them.
Small businesses need to be seen (often) in order to be adequately heard by the number of customers you want for your business. Getting a business up and running and to be visible is hard work.
A single business network meeting, one social post or one little ad alone is far from enough. While we do not suggest you inundate customers with endless posts or newsletters, (remember, familiarity breeds contempt), you do have to be regular and consistent in engaging with them.
Veronica Lind, on 17 Jun, 2020
I was delighted to be interviewed recently by Noel Ong in his online series of Rooster Talks to give a brief outline of Vermilion Pinstripes’ Modern Marketing and the philosophy behind our mission to make businesses happy, in particular about Branding for ASX Companies.
In a nutshell, this involves helping brands build business confidence and refining their relationships with customers and business peers, through marketing and communications technology.
Veronica Lind, on 22 May, 2020
The use of text, images, voice and videos make up Vermilion Pinstripes' Visual Communications offering. The use of videos are not new. They have existed for many many years. The big change in video is how important video has become on every platform and channel, especially your social media.
Why social? Research has shown that most people who watch videos watch it on their social channels.
Last Wednesday, 20 May 2020, I invited Stuart Lyall and our client, Lee from My Blue Tea as speakers in one of our webinars to share "Everything you need to know about creating great brand and product videos and using these videos to find new customers and sell to them".
Veronica Lind, on 06 May, 2020
The invisible spectre of COVID-19 stalking the globe has forced widespread isolation of communities and shutdowns of conventional business activities.
But in our Vermilion Pinstripes business sphere – where we always look for that silver lining to take full advantage of it – COVID-19 has also generated genuine by-products of hope and optimism for the future.
Veronica Lind, on 14 Apr, 2020
The brand is important for any business. This is because in the eyes of the customer, the brand is the entity that distinguishes the organisation or product from its rivals on the market.
Veronica Lind, on 01 Jan, 2020
Here's a little nugget of thought for you to ponder over as 2020 begins:
