Welcome to our Modern Marketing Blog

Digitisation has its dark side, and that comes in the form of cyber attacks and threats. Even as we amp up digitisation we also have to boost our cyber security measures. 

The old saying that every cloud has a silver lining has never been truer than in these extraordinary times we’re all currently living through.

For small businesses, this situation is a heaven-sent chance to tread water.

The invisible spectre of COVID-19 stalking the globe has forced widespread isolation of communities and shutdowns of conventional business activities.

But in our Vermilion Pinstripes business sphere – where we always look for that silver lining to take full advantage of it – COVID-19 has also generated genuine by-products of hope and optimism for the future.

Marketing is important to small business owners but let's do it right.

Our guest blogger this month is marketer Brianna Vansoest who writes about how marketing transformed her parents' family business.

The Micro Business Forum is hosting a workshop with Anna McAfee tomorrow at Port Panthers, Port Macquarie. Anna will be speaking to a number of small business owners about how you can use LinkedIn to grow your business.

Shaping your Brand

I talk to small business owners everyday and tell me if you're feeling this too.

1. Your business has become a job which does not pay well.
2. You are not attracting the right customers so they’re not buying your products
3. You are not commanding the price that you deserve
4. You are not delivering to customers what you promise

It sounds like you may have a broken business model. If so, the best marketing in the world will not get you better business or better profit in the long term, except a whole heap of frustration.