It is not difficult to understand why cookie-cutter messaging happens. Today’s environment offers many communications platforms for engagement with a variety of audiences within a very small window of time for responses. To further complicate matters, the line between PR and marketing is thin in areas where marketers and communications professionals overlap – branding, content, social and analytics are just some examples of these areas.
Over the years in my career, it became apparent that when PR and marketing professionals work together with their sales colleagues brand intimacy happens, and sales accelerate. At Vermilion Pinstripes, we use a modern marketing framework developed by my colleague, Veronica Lind where it guides teams from identifying, targeting, engaging and selling to their most profitable customers.