Vermilion Pinstripes Communications

Vermilion Pinstripes Communications Blog

Why Businesses Need PR

Businesses know they need marketing but do they know that they need Public Relations (PR) too?

Public Relations (PR) is a complex relationship that takes effort, commitment and clear communications. As the Public Relations Society of America (PRSA) says, “Public relations is a strategic communication process that builds mutually beneficial relationships between organisations and their publics.”

Why should your business invest in PR?

Topics: B2B communications Public Relations sell without selling work we do modern marketing

The importance of humanising communications in modern marketing

It is not difficult to understand why cookie-cutter messaging happens. Today’s environment offers many communications platforms for engagement with a variety of audiences within a very small window of time for responses. To further complicate matters, the line between PR and marketing is thin in areas where marketers and communications professionals overlap – branding, content, social and analytics are just some examples of these areas.


Over the years in my career, it became apparent that when PR and marketing professionals work together with their sales colleagues brand intimacy happens, and sales accelerate. At Vermilion Pinstripes, we use a modern marketing framework developed by my colleague, Veronica Lind where it guides teams from identifying, targeting, engaging and selling to their most profitable customers.

Topics: Brand modern marketing

Sell without Selling!

“Local businesses tell me that their #1 dislike is to sell. They don’t want to sell by selling, preferring to talk about everything else instead of their own brand, capabilities or products. And so, their brand doesn’t stand out. In this competitive marketplace, I help them articulate their brand with confidence, boost reputation and shape perceptions among their stakeholders. Now, these businesses understand the power of messaging for brand clarity and loyalty.” - Joh-Ju Koh, Communications Strategist.

Topics: B2B communications brand-led strategy

Should PR Managers be responsible for Lead Generation?

In the competitive food business, restaurants know that good reviews by certain food reviewers will translate into packed houses nightly for two weeks to a month. PR, whether through traditional media or social media channels, is that powerful for B2C businesses. 

Topics: personalisation B2B communications B2B lead generation brand-led strategy

Digital Marketing or PR?

Seeking Communications Manager: Develop, implement and manage communication plans to drive advocacy and behavioural change; Identify and create media opportunities to profile COMPANY’s messages and news; Engage and cultivate members of the media

Topics: B2B communications Public Relations
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