Veronica Lind, on 20 Dec, 2017
There’s a very powerful force out there in Modern Marketing and it’s called Data. The advantages are huge if you collect data, apply analytics and interpret insights. Analysis should be a part of every single thing you do with your marketing. Anything you do - any piece of content you create, any campaign you launch, or any marketing action you undertake - should be analysed.
Veronica Lind, on 20 Dec, 2017
Damn right it would! I am talking about Marketing Analytics which is NOT just web or social analytics and is beyond specific marketing metrics. Most importantly, I am referring to Integrated Marketing Analytics which is usually more people-centric, featuring the prospect, lead or customer as the unit of focus.
