SELL WITHOUT SELLING
That's Modern Marketing
Vermilion Pinstripes is a full-service Modern Marketing and Communications Agency with offices in Singapore and Australia.
We support B2B clients across Asia Pacific with a suite of integrated Modern Marketing services that include:
- Strategies – we work with you to build comprehensive integrated Sales, Marketing and Communications strategies
- Marketing Campaigns – we research, develop campaign messages, plan, execute, manage, monitor, improve, and measure your campaigns and budgets
- Advertising - in print, on TV, radio and online – from story-boarding to design and placement
- Content Creation - brand messaging, copywriting, visuals, photography, videography and graphic design
- Technology - websites, app development, hosting, API integrations, social media, SEO, blogs, email marketing, Bookeo, HubSpot CRM, sales marketing and services automation
- Training - sales, marketing and communications workshops
When is a Good Time to Embark on Modern Marketing?
- If you are a forward-looking company, Modern Marketing will position you to take brand leadership
- When you launch a new product or service, Modern Marketing will equip you with competitive advantages
- If your revenue is stagnant, your Sales teams unproductive and your brand lacks clarity - Modern Marketing can turn your business around and help you grow by staying Personable, Relevant and Admirable.
How do I start Modern Marketing?
Book a meeting for a free consultation that can bring huge value to your business.
We want to understand your business plans, challenges and goals. We will provide an integrated Sales, Marketing and Communications initiative you can immediately put into effect.
Moving forward, we will support this with reliable advice and structures to measure success and metrics against your business and marketing goals.
Alternatively, book us for a Modern Marketing workshop where Marketing and Communications teams come together to plan an integrated campaign for increased business value.
Vermilion Pinstripes' Modern Marketing Framework TM
Our unique Modern Marketing Framework TM (MMF) incorporates experience, knowledge and insights gained during more than 20 years of business consultation.
In a modern business world where marketing methodologies are continually changing, it’s a solid, timeless resource that humanises business communications in the modern digital world.
The MMF was created to help companies achieve Targeting, Enablement and Demand (TED) business goals by eliminating “Silos” of corporate functions, enabling strong integration for more focused and successful marketing centred on Brand Messaging.
Its unique structure, vision and capabilities empowers businesses to harness blends of creativity, science and technology that act in harmony for clear and effective Sales, Marketing, Communications and Customer Service.
Vermilion Pinstripes Modern Marketing Framework TM
Applying Modern Marketing to a Modern Business
The MMF provides our clients with a simple, straightforward guide to design their own integrated strategies, campaigns and tactics aimed at activating brands and achieving sales results.
Its diagram clearly illustrates concentric layers of integrated marketing activities that deepen in intensity to build a cohesive purpose, underpinned by strategic sales elements of Targeting, Enablement and Demand (TED).
This modular structure is flexible and adaptable, so users can begin a route to market from any point in the circle and create their own bespoke campaign.
Shaping Admirable Brand Experiences
Modern Marketing aligns Sales, Marketing and Communications to build admirable brand experiences that customers love.
We give your brand a distinct voice, where you shape positive brand perceptions and tell your stories about the causes you care about. Learn more about our B2B Communications.
Leveraging Marketing Technologies to Identify and Nurture Leads
Modern Marketing is agile, with the ability to harness technology to establish, build and strengthen relationships between a brand and its audiences with an individual human touch.
It’s where Sales, Marketing and Communications come together to apply technology, mathematics, science, creativity and psychology into an ecosystem that empowers a brand's customers to move onto their next stage of lifecycle faster than they would on their own.
We help our clients take flight on Sales, Marketing and Service technologies, and enable them to utilise Customer Relationship Management (CRM) tools like HubSpot.
We build beautiful, engaging websites and apps that trigger calls to action. We can also run your online marketing campaigns and optimise your corporate social media.
Whatever we do will turn a big part of your sales efforts into a marketing growth engine to identify and nurture leads.
Aligning Sales and Marketing
According to The TAS Group, when sales and marketing teams work together, companies see 36% higher customer retention and 38% higher sales win rates.
Modern Marketing aligns your Sales, Marketing and Communications teams to “Sell without Selling” at every stage of their customers' life cycle.
Learn more about TED, our strategic sales approach that enables teams to commit to Sales and Marketing metrics that are measurable. Download this eBook - the 6 Marketing Metrics your Boss cares about.
Learn more about TED, our strategic sales approach that enables teams to commit to Sales and Marketing metrics that are measurable. Download this eBook - the 6 Marketing Metrics your Boss cares about.
