B2B MODERN MARKETING
Our Modern Marketing services is proven to build business confidence and sell more without selling
Vermilion Pinstripes is a Full Service Modern Marketing and Communications Agency with offices in Singapore and Australia supporting B2B clients across Asia Pacific. We help the Modern Business stay relevant at all times; sell more without selling, and as if that’s not enough, sell better and faster than its competitors.
When is a good time to embark on Modern Marketing
- If you are a forward-looking, innovative company, Modern Marketing will position you for brand authority.
- When you are launching a new product or service, Modern Marketing will give you that added competitive advantage.
- If your revenue becomes stagnant or when your sales teams don’t seem productive or when your brand lacks clarity then Modern Marketing can turn your business around, grow and help you stay Personable, Relevant and Admirable.
How do I start on Modern Marketing?
Book a meeting for a free consult as that may bring huge value to your business. We would like to understand your business plans, challenges and goals. We will then prioritise an actionable integrated sales, marketing and communications initiative you can use today. You will expect reliable advice on moving forward to structure for success and measure metrics against business and marketing goals.
Alternatively, book us for a Modern Marketing workshop where marketing and communications teams come together to plan for an integrated campaign that achieves business value.
Vermilion Pinstripes' Modern Marketing Framework
Our Modern Marketing Framework (MMF) identifies a company’s unique differentiation and transforms it into a visible business value. MMF (see image below) is an agile, responsive framework that includes an integrated mix of content, analytics, mobile and social engagement techniques powered by marketing automation and supported by CRM where marketing efforts become measurable. MMF aligns to TED to formulate a strategic sales plan focusing on Targeting, Enablement and Demand.
Applying Modern Marketing to a Modern Business
Modern Marketing makes B2B strategies more effective and quantifiable because it is able to offer the right touch points with the customers that are personable and measurable. The best thing about MMF is that you could be anywhere in marketing and work your way through the framework. We apply an integrated modern marketing campaign that takes into consideration the brand message, strategy, content, analytics, mobile technologies and social media.
Shaping the brand experience
Modern Marketing aligns sales, marketing and communications to build memorable brand experiences that customers love. We give your brand a voice where you shape positive brand perceptions. Learn more about our B2B Communications.
Leveraging marketing technologies to identify and nurture leads
We help you embark on Sales, Marketing and Service technologies and CRM like HubSpot. Modern Marketing is agile and has the ability to establish, build and strengthen relationships between a brand and its audiences with the human touch by harnessing technology. At Vermilion Pinstripes, we believe Modern Marketing is where sales, marketing and communications come together to apply technology, mathematics, science, creativity and psychology into an ecosystem that empowers the brand's customers to move to their next stage of lifecycle FASTER than they would on their own.
We build beautiful, engaging websites and apps that trigger call to action; run your online marketing campaigns and optimise your corporate social media. Whatever we do will turn a big part of your sales efforts into a marketing growth engine to identify and nurture leads.
Aligning Sales and Marketing
According to The TAS Group, when sales and marketing teams work together, companies see 36% higher customer retention and 38% higher sales win rates. Modern Marketing aligns sales, marketing and communications to sell without selling at every stage of the customers' life cycle. Learn more about TED, our strategic sales approach. All teams commit to sales and marketing metrics that are measurable. Download this eBook - the 6 Marketing Metrics your Boss cares about.