Veronica Lind, on 17 Jun, 2020
I was delighted to be interviewed recently by Noel Ong in his online series of Rooster Talks to give a brief outline of Vermilion Pinstripes’ Modern Marketing and the philosophy behind our mission to make businesses happy, in particular about Branding for ASX Companies.
In a nutshell, this involves helping brands build business confidence and refining their relationships with customers and business peers, through marketing and communications technology.
Veronica Lind, on 20 Dec, 2017
We all change. It's part of life and business. When the stakes are high in business to business transactions, pay close attention to how this market is changing. Depending on product complexity and market maturity, today's B2B buyers might be anywhere from 66% to 90% of the way through their journey before they reach out to the vendor (Forrester Research).
Veronica Lind, on 20 Dec, 2017
“The ROI of social media is that your business will still exist in 5 years,” said Erick Qualman, notable author of Digital Library and Socialnomics. I couldn’t agree more. Social media has exploded in such a manner since it started in its simplest form in 1979 like UseNet which allowed users to communicate through a virtual newsletter (source: Brett Borders and Drew Hendriks). Perhaps the Millennials will remember ICQ in the mid-90’s?
Veronica Lind, on 20 Dec, 2017
Working with a restaurant chain for B2C PR, there were always specific food reviewers that we target for our client. It’s been known that every time a positive food review is posted by these reviewers, the restaurants would be packed for at least 2 to 4 weeks straight. That’s the power of positive PR coverage.
