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Modern Marketing Blogs by Vermilion Pinstripes

Cyber Security is Vital for Healthy Businesses to Thrive

Digitisation has its dark side, and that comes in the form of cyber attacks and threats. Even as we amp up digitisation we also have to boost our cyber security measures. 

Topics: Small Business Marketing business confidence modern marketing

A Strategy for Businesses to Thrive

The old saying that every cloud has a silver lining has never been truer than in these extraordinary times we’re all currently living through.

For small businesses, this situation is a heaven-sent chance to tread water.

The invisible spectre of COVID-19 stalking the globe has forced widespread isolation of communities and shutdowns of conventional business activities.

But in our Vermilion Pinstripes business sphere – where we always look for that silver lining to take full advantage of it – COVID-19 has also generated genuine by-products of hope and optimism for the future.

Topics: marketing technologies B2B lead generation Small Business Marketing business confidence SEO modern marketing business recovery coronavirus

Running, running a marketing campaign and a business (or two!)

Running wasn’t a habit I fell into. It was one I deliberately developed over 6 years or so. I hated running but saw the value of it in a life I hope to sustain for a while. And so, I got a running coach who built a simple and achievable plan which then, made me into a runner. So many years on, my coach is still my coach but my running distances have gotten far longer with a half marathon next month.

I see now that my running journey wasn’t an accident - things in life rarely are! When I embarked on this journey, I wasn’t planning on relocating to a new country or running a business. But here I am, doing both in a new city.

Running has graced me with the tools and attitude to pummel through challenges I don’t expect, like when the pipeline gets low but the task list gets high. Running reminds me of the three game-changing things I can do now to serve the future (that worrying just can’t).

Topics: business confidence modern marketing women in modern marketing

How we helped customers build business confidence in the first quarter of 2018

We have a very productive start to 2018. Time for reflection on a strong first quarter of this year.

With the goal of helping small business owners and B2B organisations in Asia make a difference, here are some highlights:

Topics: customer engagement marketing and sales alignment business confidence
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