Vermilion Pinstripes NEWS

PRESS RELEASE

Modern Marketing Framework ^TM Helps Businesses Reduce Complexity, Uncertainty

Modern Marketing Framework adds Human Touch to Customer Engagements in Digital Age.

Singapore and Australia, August 5, 2020 – A unique modern marketing resource enabling companies of all types in the digital age to reduce complexity and re-frame their business models for exceptional brand experiences with a human touch, has become the first of its kind to be trademarked by the Australian government’s intellectual property agency, IP Australia.* 

Fighting COVID-19 with Connection, Creativity and Community. We've got to think differently.

¨COVID-19 ... an infectious disease caused by a newly discovered coronavirus¨ (Source: World Health Organization) is causing upheavals in the economy across the planet. In an age of globalisation and trade networks that are inextricably interconnected, no one is spared the domino effect of what is happening. Being interconnected has helped to increase wealth and opportunities and it has also made everyone more vulnerable.

COVID-19 is changing the way people work, live and interact with one another. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases (NIAID) and member of the White House Coronavirus Task Force says, ¨... everybody in the country, at a minimum, should be following the fundamental guidelines. Elderly, stay out of society in self isolation. Don't go to work if you don't have to .... No bars, no restaurants, no nothing. Only essential services.¨ (Source: Sciencemag.org)

This means that any contact with family and friends, being able to work, getting entertainment and even having access to some essential services are going online.

Digital Transformation is making its presence felt right now.

We want to show love to our community by providing free support to build confidence on the road to recovery.

The catastrophic damage caused by our unprecedented extreme weather can be vividly seen across NSW's landscape and environment, where massive swathes of land have been devastated beyond recognition.

Sweeping bushfires followed by heavy rainfall and flooding have caused widespread destruction to both the environment and communities.

And if that wasn’t enough, the threat of coronavirus infections poses potentially serious problems across our tourism industry and businesses infrastructures as a whole.

Australia, it's time to venture out again with so many beautiful sights to explore.

Australia has been through a harrowing time with bushfires and drought. It is devastating as we helplessly see fires engulf so much of our natural beauty and treasures. There is barely a respite for everyone before heavy rains descended and people went from fighting fires to coping with floods.

Globally we are fighting another worrying situation - the 2019-nCoV outbreak. People are fearful of travelling and being in crowds. It is an added burden to what we already have to deal with.  

25th January 2020 heralds the fresh start of a new cycle in the Chinese zodiac - this is when we roll out the red carpet to welcome the Year of the Metal Rat (金鼠年). As the Rat is the first animal in the sequence of the Chinese zodiac, 2020 will be a year of fresh starts and new beginnings, a most befitting year especially for startups and young businesses!

Toast to a jolly good year. Here's a recipe to add to your Christmas cheer. Our very own concoction of a Red and Gold Cinnamon Holiday Spritz.

Vermilion Pinstripes opens new sales office in Victoria!

We are growing! We're so excited to share that we have been thriving over the years and we now have a third sales office blooming in beautiful Victoria, Australia! Our team of creative, business and technology professionals is growing! And they are all raring to help clients on their journey of growth! 

A full year 2019 marketing and communications report from Vermilion Pinstripes

We saw many happy businesses thriving in 2019 and we are really proud of how each business we spoke with is growing with confidence over the course of the year! As we get ready to step into 2020, it is very rewarding for us to look back at the small business owners and B2B organisations we have worked with to make a difference.

As an international team, we have clients from all over the world whose businesses have thrived and grown into happy businesses following our Modern Marketing Framework where we focus on Targeting, Enablement and Demand to help new businesses take off and enable current businesses to deepen brand associations and progress with consistent long term sales.

Learning this new Art and Science: How to Sell without Selling.

Modern Marketers were really thriving at our How to do Modern Marketing in 2020 workshop in Singapore on 11th October 2019! We brought together fellow marketers for the perfect B2B Marketing workshop for the Modern Business, and it was so good to see a full house with familiar and new faces! It is heartening to see attendance increasing each year and having more and more people getting their hands into exploring Modern Marketing!

There were great insights on how to start with the "Why" in our business before thinking about "What" and "How" and how modern marketing is essential to attract, convert and delight your customers!

Veronica Lind, Koh Joh Ju, Charlene Tan and Kooi Yann Tyng form our musketeer group of women driving the modern marketing force at Vermilion Pinstripes and we are thrilled to be building happy, confident businesses across Asia Pacific.