Vermilion Pinstripes NEWS

Throughout 2023, we collaborated with our clients across Asia Pacific to continually strengthen engagement with their customers. 

Avery Dennison Graphics Solutions

In Australia, Avery Dennison Graphics Solutions kicked off the year with a roar, celebrating the official opening of their new training and innovation centre in Brisbane, the first of its kind for the company in the Asia Pacific region. The investment in this centre, with materials science capabilities to explore creative uses and applications for Avery Dennison’s portfolio of cutting-edge vinyl film and wrapping solutions, will inspire and nurture the next generation of graphics solutions professionals to bring their creativity to life.

Also early in the year, Avery Dennison Graphics Solutions made a powerful statement in matte with Red Bull Ampol Racing at the highly demanding and intensely competitive 2023 Supercars Championship. The Red Bull Ampol Racing team relies on Avery Dennison high-performance wraps to protect its new livery and cars from the searing heat and dangerous road debris. 

Construction Professionals Pte Ltd

In Singapore, one of the country’s foremost construction site supervision services companies, Construction Professionals Pte Ltd, celebrated its 20th successful year with several collaborations with Vermilion Pinstripes. These tactics, involving a new corporate brochure, flyers for their comprehensive suite of training services, and a special anniversary blog feature, were part of the strengthened engagement with their customers.  

Its sister company, PM Link, is one of Singapore’s best-known independent project management firms and is undergoing business transformation, involving its team members on its “Reimagine 2.0” journey. The teams unite to drive improvements in quality, technology and sustainability within the organisation. We are proud to enable PM Link to sustain its ongoing communications with customers and prospects with a series of blogs and a new corporate brochure. 

We are also happy to have collaborated with partners behind the scenes, supporting clients in brand communications. These clients include the Institute of Chartered Accountants of Singapore (ISCA), which marked its 60th year with a regal annual report issued to its stakeholders and the Singapore Cancer Society (SCS).

As experienced communications professionals, we get called in by clients to help them manage major issues or concerns with crisis communications services. We always feel that companies need to start early planning on how they should respond to crises with an effective communications plan. So, we put a guide, 10 Steps to An Effective Crisis Communication Plan, on our blog for businesses to download for free and start building their plan.

In the throes of Q3 2023, Vermilion Pinstripes was enlisted by a non-profit organization (NPO) grappling with a crisis stemming from a highly anticipated collaboration with a prominent event management firm in Australia. Social media platforms became a battleground for the NPO, inundated with a barrage of negative comments from members expressing frustration and, at times, unfounded allegations. Stepping into our role as seasoned communications professionals, we swiftly partnered with the NPO's leadership to orchestrate a strategic response. Our expertise in meticulous fact-finding and a proactive approach allowed us to address concerns transparently and efficiently. Within a mere 48 hours, Vermilion Pinstripes played a pivotal role in restoring trust within the community, exemplifying our commitment to navigating crises with agility and proficiency.

TG's Child Care is sweeping awards

TG's Child Care has been thriving through the decades. They swept several awards this year.  Read about TG's amazing wins at the 2023 Wauchope & Hinterland Business Awards here.

• 2023 KindiCare Excellence Awards Rating 9.0 Excellent - Armidale
• 2023 Meg Barnden-Hyde for Educational Leader Excellence Award at Australian Childcare Alliance (ACA) Excellence in Early Childhood Education Awards
• 2023 Employer of Choice (20 employees or more) at Wauchope & Hinterland Business Awards
• 2023 Excellence in Professional Services (21 employees or more) at Wauchope & Hinterland Business Awards
• 2023 Highly Commended - Excellence in Large Business at Wauchope & Hinterland Business Awards

TG's Child Care is one of the earliest in the early childhood education industry to implement ESG (Environmental, Social, Governance). ESG helps to enhance their business strategy and be trusted as the stewardship of the children’s future. TG's is committed to a long term vision to continue with their lifelong mission of making Playing is Learning for Life not just sustainable but also relevant to the ever-changing modern world. Read about TG's Child Care take on ESG here.

Panoptic Vision's Myopia campaign

We helped The Aussie Wrapper launch a new property investing service to recommend clients find the best luxury house and land properties on the market. 

The friendliest business network in town, Micro Business Forum, celebrated their 20th Anniversary this year. If you're a small business wondering where to find people on a similar journey to yours, make sure you join MBF and be a part of a community of other entrepreneurial spirits. 

Taiton Resources is now on the ASX 

Hastings District Flying Club has a new plane!

Another amazing food personality we caught up with this year was MasterChef Judge Audra Morrice. She curated the dinner menu of the Australian Malaysian Singaporean Association (AMSA) Annual Dinner 2023 at the impressive Accor Stadium.

Read the latest Brilliant Magazine (December 2023 issue)

CSR Events supporting our local communities

Corporate Social Responsibility (CSR) events are more important now than ever in supporting our local trades. Brilliant-Online was a sponsor at this year's Children's Superhero Art Competition at the Wauchope Art Gallery in September. Young artists were invited to submit their vision of a superhero and their artworks went on display at the Wauchope Art Gallery. The event attracted an amazing 265 entries from the community. 

Modern Marketing to strengthen our community

Veronica Lind has been reelected as President of Micro Business Forum this year to support micro business owners in Port Macquarie. Veronica has seen MBF grow through the years and its challenges and she has been bringing her experience and expertise as Vermilion Pinstripes' Business and Marketing Strategist to the members of MBF.

A key event this year was the presentation Veronica did at MBF's AGM 2023 - How to Use AI for Marketing. She gave insights into the world of Artificial Intelligence and how small businesses can use it for sales and marketing automation, email and chat automation, linking a business’ sales, marketing and operations processes. It helped to dispel myths and ease any hesitation small business owners may have about getting into AI. Get curious about using AI for Marketing here. 

Coming up in 2024...

The Wood Dragon awaits in 2024, and with such an auspicious animal in the horizon, we can ride on its strength and power to give our business the impulse it needs to prosper. Whether you are looking to take bold, innovative steps or willing to experiment with small changes to make your business sustainable, there are so many avenues to explore that Modern Marketing can help you with. Speak to us at Vermilion Pinstripes, so we can give you the support you need as you embark on your journey to build business confidence.