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1 minute read
A peek at a real marketing professional at work...
I have an unfair advantage. I've worked with Technology since I was 17 and went on to develop markets across the globe. Being a highly creative and effective Business Development Professional and a Business and Marketing Technologist with cognitive thinking, I created a brand-led and personalisation strategy which integrates your business development and marketing strategies to promote strong alignment to sales and your core business leveraging technology to fuel growth.
Market Management
We look at your key business priorities. You could be trying to
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elevate your brand's presence
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establish industry leadership
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establish stakeholders' loyalty
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drive growth
Whatever your business goals, we will work together towards a holistic market management approach and put your key business priorities into an actionable marketing plan that will focus on
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refining and defining a consistent, compelling brand message that differentiates your brand
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selecting and Targeting your most profitable customers and key influencers
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Enablement (making sure staff, partners, influencers understand your value proposition) and
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Demand generation
I call it the TED model - targeting, enablement, demand.
Our marketing strategy extends across the entire lifecycle of your most profitable customers and key influencers. Mapping out the entire lifecycle will help you invoke a strong and consistent brand message and customer experience. It also helps you focus on getting new business AND grow your base business.
By turning 60% or more of your sales processes into a marketing engine your customer facing staff can put their energy into closing sales, customer support, building relationships and increasing mind and market share.
Get Personal
We then look at how you can create personalised differentiated experiences with your customers at each stage of their lifecycle, by providing customers with the right information at the right time, triggering responses faster than they could on their own.
There are 3 important dependencies to this approach
(1) analytics (2) marketing technologies (3) the power of emotion
You need to nurture each lead by cultivating a relationship with the prospective customer instead of selling a product to them, which shortens sales cycle by 23% (Source: Market Net). This is achieved by using personable engagement techniques, relevant content and consistent brand messages to build trust, educate, inform, engage and convert them by orchestrating the customers’ journey with you.
You can automate, track and continuously orchestrate the customers’ journey using Vermilion Pinstripes Brand-led and Personalisation Strategy.
Schedule an appointment today.
Book a Free 30 minute Marketing Consultation
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