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2 minute read
Topics include integrated marketing messaging and social media strategies for higher education.
Workshop 1 topic
Creating integrated marketing messages and strategies to effectively engage with students
In today’s highly connected world, Universities and institutes of higher learning are delivering various messages through multiple channels, platforms and tools to reach their target audience. While Universities have made significant headway in this, they need to refine outreach messages and strategies to foster strong connections with their target audience.
In this workshop, Veronica and Joh Ju will discuss key strategies and insights to align your messages and marketing strategies while avoiding disjointed efforts.
Explore:
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The changing role of marketing in the higher education sector – Moving forward to implement relationship-based marketing
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Creating strong messages that communicate your University offerings and distinct education propositions
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Leveraging these messages to develop stories that resonate with the students and making the emotional connections in each lifecycle of student engagement
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Orchestrating the student’s journey – Developing marketing strategies that allow you to personalise your engagement touch points with each target audience
Workshop 2 topic
Utilising social media and digital tools for effective University marketing and communication
Digital platforms and social media are powerful tools for Higher Education institutions to reach and engage with audiences in improved and dynamic ways. To achieve greater effectiveness in student engagement, Universities need to harness various social media channels to maximise value and market reach.
This workshop will provide practical ways for executing integrated marketing messages to ensure success, focusing on:
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Effective use of leading tools and technology for University marketing and branding
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Social media strategies – Examine and determine which social media channels are suitable for your University
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Leveraging mobile marketing applications to grasp your target audience’s attention
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Discussing approaches to measure marketing effectiveness and value
Expert Facilitators
Veronica Lind Principal, Vermilion Marketing, Australia
Veronica is a business development and marketing consultant with a solid track record in creating multiplier effects in international business growth and expansion. A former global marketeer with the world’s largest technology firm, IBM, she has helped Big Blue drive new service businessin emerging markets. Now an independent consultant, Veronica leverages today’s hottest technologies such as cloud, analytics, mobility and social collaboration to help organisations in Asia and the Pacific region generate innovative ideas, research the market and develop go-to-market strategies.
Helping me co-facilitate these workshops is Koh Joh Ju Managing Consultant Pinstripes Communications, Singapore
Joh Ju is a communications professional with over 20 years of experience with international firms. Her specialty is business-to-business communications, making the mundane interesting for engagement with different stakeholders, as well as crisis communications, perception management and change management. A former IBMer, Joh Ju has also worked on multi-market communications projects for clients including Heineken, Oracle, Temasek Holdings, Agilent and Honeywell.
Happy to run similar workshops for your organisation. Contact Veronica Lind.
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