Customer Success Specialist
Ruby Liao
“I’m here to make the tech side of marketing less intimidating and more empowering. Whether it’s automation, analytics or AI, I love helping clients cut through the noise, find clarity, and turn complexity into real, measurable results.”
“我的跨文化背景使我能够在中国企业‘出海’或外国企业‘入华’的过程中，协助他们跨越语言与文化的隔阂，制定符合本地用户行为的数字营销途径，并将技术真正转化为推动业务增长的力量。”
Ruby brings a fresh, analytical mind and a deep curiosity for how things work — especially when it comes to marketing technology. As Customer Success Specialist at Vermilion Pinstripes, Ruby works closely with clients to streamline their digital processes, boost campaign performance, and build systems that make marketing work smarter, not harder.
She’s the go-to person when clients want to:
- connect their marketing strategy with the right tools,
- make sense of their data,
- or explore how emerging tech like AI can actually support their business (without the jargon).
Clients appreciate her calm clarity, her ability to explain complex systems in plain English (or Mandarin), and her talent for finding solutions that are both practical and future-focused.
With hands-on experience in backend development, campaign testing, and data modelling, Ruby bridges the gap between strategy and execution. She’s also been a tutor in advanced machine learning — but what really lights her up is helping real people get real value from clever digital tools.
Ruby also brings heart to her work outside the agency. As a volunteer with Look Good Feel Better Australia, she helps women with cancer feel more confident through simple beauty and self-care workshops — a beautiful reflection of her quiet strength and thoughtful communication style.When you work with Ruby, you get a mix of calm intelligence, clever strategy, and a genuine commitment to helping your business grow with confidence.
Areas of Brilliance
- Making marketing automation and funnels feel seamless and effective
- Mapping customer journeys and turning data into meaningful insights
- Supporting digital campaign execution with strategy, structure, and flair
- Exploring AI and machine learning applications without the overwhelm
- Bridging the gap between tech and people with empathy and logic
- Skilled in Python, R, SQL, SEMrush, Google Trends, WordPress, and more
- Communicating fluently in English and Mandarin to connect across cultures
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