Veronica Lind, on 15 Dec, 2022
Fighting COVID-19 with Connection, Creativity and Community. We've got to think differently.
¨COVID-19 ... an infectious disease caused by a newly discovered coronavirus¨ (Source: World Health Organization) is causing upheavals in the economy across the planet. In an age of globalisation and trade networks that are inextricably interconnected, no one is spared the domino effect of what is happening. Being interconnected has helped to increase wealth and opportunities and it has also made everyone more vulnerable.
COVID-19 is changing the way people work, live and interact with one another. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases (NIAID) and member of the White House Coronavirus Task Force says, ¨... everybody in the country, at a minimum, should be following the fundamental guidelines. Elderly, stay out of society in self isolation. Don't go to work if you don't have to .... No bars, no restaurants, no nothing. Only essential services.¨ (Source: Sciencemag.org)
This means that any contact with family and friends, being able to work, getting entertainment and even having access to some essential services are going online.
Digital Transformation is making its presence felt right now.
We saw many happy businesses thriving in 2019 and we are really proud of how each business we spoke with is growing with confidence over the course of the year! As we get ready to step into 2020, it is very rewarding for us to look back at the small business owners and B2B organisations we have worked with to make a difference.
As an international team, we have clients from all over the world whose businesses have thrived and grown into happy businesses following our Modern Marketing Framework where we focus on Targeting, Enablement and Demand to help new businesses take off and enable current businesses to deepen brand associations and progress with consistent long term sales.
Our workshop Modern Marketing for the Modern Business on 16 August 2018 in Singapore attracted a good turnout of highly experienced marketing and communications professionals.
They came from businesses of all sizes, from small companies to global multinationals. Everyone was brought together by a common desire to learn, adapt and grow in the new Modern Marketing era. Our participants each made the choice to be there because they were all experienced yet hungry to learn.
Over lunch, we all had a great time learning and sharing about how technology, mathematics, science, creativity, and psychology come together to shape brand perceptions, personalise engagements and sell more.
Veronica Lind, on 09 Apr, 2018