Charlene Tan, on 16 May, 2019
Does your brand have a voice?
Messaging provides the words for customers to understand your brand. Your messaging tells them why your business is useful to them and what your business believes in. This is essentially the purpose of your business. It is what drives desire for your products and services.
Veronica Lind, on 27 Dec, 2018
According to Forrester Research, today's B2B buyers might be anywhere from 66% to 90% of the way through their journey before they reach out to the vendor, depending on product complexity and market maturity.
Veronica Lind, on 21 May, 2018
Shaping your Brand
Veronica Lind, on 13 Apr, 2018
Veronica Lind, on 20 Dec, 2017
ABOUT THIS ARTICLE ON ANALYTICS:
This article explains how Analytics could help you make smarter business decisions, create a responsive marketing strategy and align marketing to sales.
Veronica Lind, on 20 Dec, 2017
Forrester Research says that customers are into 90% of their buying journey before they contact a vendor. This means that BEFORE the customer makes the initial contact, the sales department would need to depend on marketing to engineer the customers’ journey, to entice, guide and provide the necessary information to steer them to a decision.
The first contact with your customers may be a visual one. Creative visual artists and videographers can help you stand out visually. However, apart from the aesthetics, you need some "meat" in your content so you need writers to share knowledge about your business in your social posts, emails and blogs.
The Future of Marketing is where marketing (visual teams included) and communications teams come together to create a content-driven ecosystem that will elevate the brand and effectively motivate customers to move to their next stage of lifecycle FASTER than they would their own.
Basically, modern marketing in our times is multi-faceted and cannot stand alone. All your departments have to work together to convey a consistent brand message.
Neuromarketing refer to the commercial application of neuroscience technologies and insights to drive business further. Such technologies include functional magnetic resonance imaging (fMRI), and electroencephalography (EEG) to access the “pleasure centre” of the brain and let marketers know how people are really responding to their work.
Veronica Lind, on 01 Dec, 2017
Every marketer is expected to be highly creative and to create highly creative content. For several years, there was a huge hype on Content Marketing which Content Marketing Institute defines as ‘a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action.’
