Welcome to our Modern Marketing Blog

Modern Marketing Blogs by Vermilion Pinstripes

The Ultimate New Branding Guide for Small Businesses

Shaping your Brand

Topics: Brand Small Business Marketing modern marketing branding for small business

SEO TRENDS IN 2018

How to optimise your website, blog and Facebook presence to keep one step ahead of Google AI.

Topics: digital marketing SEO modern marketing

How Marketing and Sales can succeed with Analytics


ABOUT THIS ARTICLE ON ANALYTICS:

This article explains how Analytics could help you make smarter business decisions, create a responsive marketing strategy and align marketing to sales.

Topics: B2B marketing marketing metrics analytics marketing and sales alignment modern marketing

Content Marketing is not just about the best visuals or coolest videos

Content in the future of marketing is intended to elevate the brand and effectively motivate customers to move to their next stage of lifecycle FASTER than they would their own.

Forrester Research says that customers are into 90% of their buying journey before they contact a vendor. This means that BEFORE the customer makes the initial contact, the sales department would need to depend on marketing to engineer the customers’ journey, to entice, guide and provide the necessary information to steer them to a decision.

The first contact with your customers may be a visual one. Creative visual artists and videographers can help you stand out visually. However, apart from the aesthetics, you need some "meat" in your content so you need writers to share knowledge about your business in your social posts, emails and blogs.

The Future Of Marketing
 

The Future of Marketing is where marketing (visual teams included) and communications teams come together to create a content-driven ecosystem that will elevate the brand and effectively motivate customers to move to their next stage of lifecycle FASTER than they would their own.

Basically, modern marketing in our times is multi-faceted and cannot stand alone. All your departments have to work together to convey a consistent brand message.

Topics: Brand Content Marketing personalised marketing modern marketing

Tested examples of Neuromarketing and how they can work for you

 

Neuromarketing made simple

Neuromarketing refer to the commercial application of neuroscience technologies and insights to drive business further. Such technologies include functional magnetic resonance imaging (fMRI), and electroencephalography (EEG) to access the “pleasure centre” of the brain and let marketers know how people are really responding to their work.

Topics: Neuromarketing Psychology of Marketing modern marketing

Delivering business value in modern marketing - Creativity vs Content

Every marketer is expected to be highly creative and to create highly creative content. For several years, there was a huge hype on Content Marketing which Content Marketing Institute defines as ‘a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action.’

Topics: B2B lead generation Content Marketing modern marketing
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