"Online social networking increases,
rather than reduces, face-to-face socialising"
by Veronica Lind, on 16 Apr, 2018
by Veronica Lind, on 13 Apr, 2018
by Veronica Lind, on 11 Apr, 2018
We have a very productive start to 2018. Time for reflection on a strong first quarter of this year.
With the goal of helping small business owners and B2B organisations in Asia make a difference, here are some highlights:
by Veronica Lind, on 22 Feb, 2018
by Veronica Lind, on 09 Feb, 2018
It's a shame really that in many of the company’s conversations with enterprise clients, there’s still a “reluctance to get emotional”. They are missing a huge opportunity to connect. Even if they are B2B, they are still PEOPLE! Those who do it well, thrive and will generate revenue for the long term.
by Veronica Lind, on 20 Dec, 2017
ABOUT THIS ARTICLE ON ANALYTICS:
This article explains how Analytics could help you make smarter business decisions, create a responsive marketing strategy and align marketing to sales.
by Veronica Lind, on 20 Dec, 2017
We all change. It's part of life and business. When the stakes are high in business to business transactions, pay close attention to how this market is changing. Depending on product complexity and market maturity, today's B2B buyers might be anywhere from 66% to 90% of the way through their journey before they reach out to the vendor (Forrester Research).
by Veronica Lind, on 20 Dec, 2017
There’s a very powerful force out there in Modern Marketing and it’s called Data. The advantages are huge if you collect data, apply analytics and interpret insights. Analysis should be a part of every single thing you do with your marketing. Anything you do - any piece of content you create, any campaign you launch, or any marketing action you undertake - should be analysed.
by Veronica Lind, on 20 Dec, 2017
Forrester Research says that customers are into 90% of their buying journey before they contact a vendor. This means that BEFORE the customer makes the initial contact, the sales department would need to depend on marketing to engineer the customers’ journey, to entice, guide and provide the necessary information to steer them to a decision.
The first contact with your customers may be a visual one. Creative visual artists and videographers can help you stand out visually. However, apart from the aesthetics, you need some "meat" in your content so you need writers to share knowledge about your business in your social posts, emails and blogs.
The Future of Marketing is where marketing (visual teams included) and communications teams come together to create a content-driven ecosystem that will elevate the brand and effectively motivate customers to move to their next stage of lifecycle FASTER than they would their own.
Basically, modern marketing in our times is multi-faceted and cannot stand alone. All your departments have to work together to convey a consistent brand message.
by Veronica Lind, on 20 Dec, 2017
Damn right it would! I am talking about Marketing Analytics which is NOT just web or social analytics and is beyond specific marketing metrics. Most importantly, I am referring to Integrated Marketing Analytics which is usually more people-centric, featuring the prospect, lead or customer as the unit of focus.
Lots of sales and marketing articles for small business owners and B2B sales, marketing and communications professionals! This is where we share ideas to accelerate businesses. Do you have something to contribute? Contact us.
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