October 3, 2024

How to Make Social Media Work for your Brand

Veronica Lind · 6 minute read

Why Social Media is Important for your Brand

Social media isn't just a tool for businesses to reach customers. It's like the cool kid in school who knows all the latest gossip and spreads the word about your brand. It's your chance to shine, share your story, and let the world know you exist. It's like Marketing 101, but with a lot more pizzazz.

But here's the thing - social media is more than just a megaphone for your brand. It's a platform for people to join in on your journey, learn something new, and become part of your community. It's like throwing a party and inviting everyone to come dance with you. And who doesn't love a good party?

In fact, social media is an essential ingredient in the recipe for growing a successful business. It's like the secret sauce that adds flavour to your brand. It shows up in different ways, and each one has its own special ingredient that makes it unique and valuable.

So, let's dive in and see how social media can educate, engage, and elevate your brand. Because in the world of business, being social is the new black.

Get ready to be amazed because the mining resources industry is not exactly known for its social media presence. But hold on tight because there's a company in this sector that is breaking all the rules and focusing on branding like never before.

Now, let's talk about Noel Ong, the CEO of Samso. He's been keeping a close eye on Blackstone Minerals (ASX:BSX) for years and he's blown away by their social media game. Blackstone is everywhere on social platforms, with an incredibly high visibility. And Scott Williamson, the Managing Director, is always in the spotlight. Noel couldn't help but wonder how they do it. So, he had a fascinating conversation with Tessa Kutscher to uncover the secrets of Blackstone's social media success.

If you're intrigued by this fascinating story, I highly recommend listening to Tessa Kutscher on Branding a Nickel Producer the Blackstone Way. It's a masterclass in using social media to build a brand.

Blackstone's Strategy

Blackstone is all over social media, making sure its Managing Director, Scott Williamson, is seen by everyone. They use social media to educate the market and make their complex story easy to understand and engaging.

Tessa Kutscher focuses on telling the business's narrative as they go through different stages, from scoping studies to getting a mine back into operation. It's important to remember that the market may not understand the story the same way the business does. So, they have to think about how to educate the market, what story to tell at each milestone, and how to help people understand the company's story better.

LinkedIn is good for personal branding and connecting with stakeholders You can't miss Mr. Williamson on Blackstone's LinkedIn. His face is everywhere, and it's not just because he's the CEO. He's out there doing interviews like Coffee with Samso and Rooster Talks, chatting with CEO Noel Ong on the Samso platform. It's all part of their branding strategy. They want shareholders to feel secure knowing that the man behind the company is visible, transparent, and fully invested in its success. There's no hiding here. Mr. Williamson openly shares what's happening with the company, and it's refreshing to see such a hands-on approach.

Twitter is for People to Talk about You

Twitter has become quite the buzz for Blackstone, especially after the release of the company's downstream PFS. This release has completely changed how people perceive Blackstone. As they gain a better understanding, their interest grows and they embark on the next stage of their journey with the company. It's fascinating to see how this project or development has sparked conversations about Blackstone on Twitter. It has truly become a platform where people freely share their knowledge about the company.

One could almost say that Twitter is like a free investor relations tool, which is exactly what Blackstone aims for. They want to interact with people and encourage them to educate each other about the stock. This trend has been gaining momentum over the past three months, prompting Blackstone to shift more focus towards Twitter.

KEY TAKEAWAY FROM BLACKSTONE

Choose the social media platforms that align with your brand or business. Educate your followers to ensure your brand story is clear and engaging. Utilize social media platforms as a "market square" where people can gather and discuss your brand. Show transparency, honesty, and build trust through your social media presence.

Be a Red Seagull

But let's put education aside for a moment and dive into another unique social media strategy.

Noel Ong has come up with a rather intriguing approach called the Red Seagull strategy, which he uses to captivate investors and tell compelling ASX stories.

Now, I know what you're thinking...a RED seagull? That doesn't even exist! Well, that's the genius of the Red Seagull strategy. By transforming your brand or business into a Red Seagull, you'll have people flocking to follow your every move.

Samso is a well-known resource in the investment community, providing insightful market analysis and trends that truly matter. To further enhance companies' presence in the investment space, Samso has partnered with Brilliant-Online to boost distribution and supercharge their modern marketing efforts.

Through this partnership, Samso serves as a powerful springboard to amplify companies' strong offerings, helping them stand out and become Red Seagulls. Effective modern marketing plays a crucial role in capturing investors' interest, and Samso serves as the bridge between companies and investors, ensuring that these Red Seagulls are noticed.

If you want to learn more about the Red Seagull strategy, head over to Brilliant-Online and explore how a strong partnership could help your brand soar to new heights.

Digital Marketing 101

Now, let's dive into the exciting world of digital marketing! Ali Raza from Invicta Agency is a pro in this field, and Noel managed to catch up with him for an engaging chat about engagement and how digital marketing can actually save you some marketing costs.

Believe it or not, branding is essential for everyone, even mineral exploration companies in the Australian Stock Exchange (ASX). It's the key to success for any business out there.

Ali Raza nailed it when he said that the digital marketing space is all about being recent, frequent, and relevant. So, if you want to dive into this insightful conversation on Digital Marketing with Noel and Ali, click here.

Marketing for ASX companies

When it comes to marketing, good storytelling is the secret ingredient. And speaking of storytelling, let's go back to Noel's Red Seagull strategy. In the digital world we live in, it's not just about being spotted. As a Red Seagull, you want people to talk about you, spread the word, and create a buzz.

Noel recently shared his thoughts on ASX Marketing during an interview with Mining HQ. Remember, just because it's quiet out there, it doesn't mean businesses should stay silent. It's actually the perfect time to sing your heart out!

KEY TAKEAWAY FROM SAMSO

It's time to stand out! Embrace your inner Red Seagull and find a partnership that can take your branding to new heights, boosting your visibility and engagement. Remember, digital marketing is for every brand out there. So, have a captivating story, be bold, be intriguing, and get people talking about you.

The Power of a Hashtag

Now, if you're still not convinced about the power and necessity of marketing in any business and industry, let me share a story with you. It's about how a simple hashtag changed the world.

Anna McAfee is an incredible Community Curator and Educator who wrote a book called 'How a Hashtag Changed the World', highlighting the importance of building user communities, activating local ambassadors, and using social media to bridge diversity gaps in a post-pandemic world.

Let me take you back to June 2017 when Anna was in Coffs Harbour, Australia. She started a local meetup and created a hashtag for it.

That hashtag did not stay local. It went much further than Anna could ever have imagined.

Within hours, her post had reached Erik Eklund in Brussels, Alexandra Galviz in London, and Swish Goswami in NYC. These amazing individuals followed Anna's lead.

And that was just the beginning. The movement continued to sweep through 650 cities in 92 countries in less than two years. Anna's hashtag movement has supported over 300,000 humans—proof that you don't have to be at the top to make meaningful connections.

Now, you might be wondering, what exactly is this hashtag that Anna created?

It's a simple request to put aside your sales pitch and embrace the people who live right in your neighborhood for who they truly are, beyond the typical profile you see online.

What happened next was incredible. Users on social media platforms who saw her hashtag came together to form a grassroots global community with a shared purpose—to genuinely connect with the people behind the online profiles. It's not about stripping people of their disguise; it's about creating authentic connections in a hyper-digital world.

Anna was so blown away by the impact that she felt compelled to write a book, sharing over 50 human stories of authentic connections, profound career changes, and social impact at both local and global levels. The authors came together to share their vision of social media as a powerful tool for creating genuine connections that embrace diversity and propel us forward in a post-pandemic world.

So, there you have it—solid proof that social media is not only powerful but necessary. Whether you use it to educate or connect, if you have a business, you simply can't ignore the power of social media, branding, and digital marketing. If you're unsure about how to harness this power and boost your brand, don't hesitate to reach out to us.