Here are three steps to help you create a brilliant product
It's small business month and we are giving you this workbook to help you craft irresistible products.
Have you ever wondered how some companies come up with such brilliant product ideas? We're all saying to ourselves, "Why didn't I think of that?" In today's fiercely competitive market where consumers are bombarded by so many options, you really need to stand out from the crowd.
When you craft an irresistible product idea, you capture the attention of consumers and leave a lasting impression. It means you not only manage to engage your target audience, but you also increase your chances of closing a sale and building brand loyalty.
Some clients often come to us feeling stuck in their business. They are passionate about what they do, and they are good professionals who want to share their skills and creations with others. However, without a sparkling product idea, it is easy to become just another business on the market.
That is why we have created a 3-step workbook on Crafting Irresistible Product Ideas for small businesses to use and put into practice immediately. Thing is, coming up with a great product idea for your business is not something that happens by chance, or happens only to a lucky few. You can take actionable steps to help you take your product ideas to a whole new level.
1. The magic of inspiration
Inspiration can come from anywhere - a random conversation with a stranger on a park bench, a walk in nature, or even a cooking experiment in the kitchen. Be open to these moments and actively seek inspiration. Write down ideas as they come to you, no matter how small or out of this world. You never know when a tiny seed of inspiration can grow into something extraordinary.
Check out our workbook to see a list of questions to help you spark that fire of creativity!
2. Idea Banks: Your Creative Arsenal
An idea bank is like your very own unique treasure chest. You get to fill it with concepts, thoughts, and wonderings that you've collected over time. If you're nostalgically old-fashioned, you can keep your idea bank in a paper notebook, or if you are more digitally inclined, you can voice note ideas to yourself on your phone or keep the ideas in an app. Whenever you come across something interesting - a blog article, a photo, or even a song - add it to your idea bank. This repository of inspiration will become a valuable resource when you're ready to explore new product ideas.
3. Evaluation: Separating the Gold from the Gravel
Of course, not every idea we keep in our Idea Bank is going to be The One. Evaluation is the necessary next step. If you have been diligently keeping your Idea Bank growing, you'll find it's impossible to expand on every product idea. This is the stage where you sit down with a cool head and objectively assess each idea's feasibility and potential market appeal. Ask yourself questions like: Does the idea solve a problem? Is there a target audience for it? Conducting market research, surveying potential customers, or even prototyping can help you evaluate the viability of your ideas.
Download our free workbook for a list of Evaluation Questions.
Collaborating with your team, mentors, experts can help refine and improve your product ideas. These different perspectives can help you identify blind spots, discover new angles and push your product idea to extraordinary levels.
Crafting irresistible product ideas is a constantly evolving process. It requires a balance between inspiration, idea banks, and evaluation. Use the three steps in our workbook to help you transform mere ideas into a potential game-changer. You can use these steps over and over again through the stages of your business journey. With time, these steps become integrated into your marketing psyche and it will become a natural process.
Your Next Big Thing is just around the corner. So download the Crafting Irresistible Product Ideas workbook now and get your creativity going!
If you are a new business just starting out, this may all feel overwhelming. Speak to us at Vermilion Pinstripes, so we can take you through this process, and help you build business confidence.