Veronica Lind, on 03 Dec, 2019
What we love about Modern Marketing is how things never stay stagnant. Just when you think you have been milking the juice out of Facebook by using it as a platform to engage with your customers with regular bits of news and updates, Facebook goes a step further and reveals another amazing skill - hiring people. Yes, Facebook is the new matchmaker of job seekers and companies.
Veronica Lind, on 15 Jul, 2019
Is a privacy policy really necessary?
Yes. Your website needs a Privacy Policy and here's why.
Privacy laws around the world dictate that if you collect personal information from your website visitors, then you need to have a Privacy Policy posted to your site. Many third party services used to enhance website performance also require you to have a Privacy Policy.
Veronica Lind, on 27 Mar, 2019
We've discussed many times about being Human in our Marketing efforts and address the emotional and logical aspects. We still need to conquer marketing technologies, especially when they can help you serve your content more effectively to the right audience. So let's talk about Instagram's new feature - the Alt-Text and why that is important.
Veronica Lind, on 27 Dec, 2018
According to Forrester Research, today's B2B buyers might be anywhere from 66% to 90% of the way through their journey before they reach out to the vendor, depending on product complexity and market maturity.
Veronica Lind, on 27 Oct, 2018
I was with two HubSpotters and their partners to discuss Inbound Sales Techniques. Tom mentioned that a Power Pose before a sales call would usually instil confidence. I've heard about this and thought I should give it a try 5 minutes before the sales call, knowing that I would get into a difficult sales situation. I continued standing in that pose 5 minutes into the call.
Veronica Lind, on 04 Oct, 2018
The Micro Business Forum is hosting a workshop with Anna McAfee tomorrow at Port Panthers, Port Macquarie. Anna will be speaking to a number of small business owners about how you can use LinkedIn to grow your business.
Veronica Lind, on 21 May, 2018
Shaping your Brand
Veronica Lind, on 16 Apr, 2018
"Online social networking increases,
rather than reduces, face-to-face socialising"
Veronica Lind, on 13 Apr, 2018
Veronica Lind, on 11 Apr, 2018
We have a very productive start to 2018. Time for reflection on a strong first quarter of this year.
With the goal of helping small business owners and B2B organisations in Asia make a difference, here are some highlights:
