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Modern Marketing Blogs by Vermilion Pinstripes
Veronica Lind

Veronica Lind

As an entrepreneur, technologist and international marketer, I take pride in helping our local and international clients thrive - like when their revenue becomes stagnant, when their sales teams don’t seem productive or when their brand lacks clarity. I’m happy to have the opportunity to work closely with them to turn their business around, grow and help them stay Personable, Relevant and Admirable. At Vermilion Pinstripes, we harness art, maths, science and psychology to empower clients with the right strategies and initiatives to achieve their business vision quickly and within budget.

Recent Posts by Veronica Lind:

Do Power Poses Work when you're Selling?

I was with two HubSpotters and their partners to discuss Inbound Sales Techniques. Tom mentioned that a Power Pose before a sales call would usually instil confidence. I've heard about this and thought I should give it a try 5 minutes before the sales call, knowing that I would get into a difficult sales situation. I continued standing in that pose 5 minutes into the call.

Topics: B2B sales sell without selling sales techniques

How you can use LinkedIn to grow your business.

The Micro Business Forum is hosting a workshop with Anna McAfee tomorrow at Port Panthers, Port Macquarie. Anna will be speaking to a number of small business owners about how you can use LinkedIn to grow your business.

Topics: social media Small Business Marketing linkedin

The Ultimate New Branding Guide for Small Businesses

Shaping your Brand

Topics: Brand Small Business Marketing modern marketing branding for small business

Making social media work for you

"Online social networking increases, 

rather than reduces, face-to-face socialising"

Topics: B2B social media social media social media marketing

SEO TRENDS IN 2018

How to optimise your website, blog and Facebook presence to keep one step ahead of Google AI.

Topics: digital marketing SEO modern marketing

How we helped customers build business confidence in the first quarter of 2018

We have a very productive start to 2018. Time for reflection on a strong first quarter of this year.

With the goal of helping small business owners and B2B organisations in Asia make a difference, here are some highlights:

Topics: customer engagement marketing and sales alignment business confidence

How Active Campaign Can Grow Your Small Business

If you’re not using email automation for your business, you’re leaving money on the table.

Topics: sell without selling active campaign email automation

B2B Love Stories. Are you reluctant to get emotional?

It's a shame really that in many of the company’s conversations with enterprise clients, there’s still a “reluctance to get emotional”. They are missing a huge opportunity to connect. Even if they are B2B, they are still PEOPLE! Those who do it well, thrive and will generate revenue for the long term.

Topics: marketing technologies customer engagement B2B marketing personalised marketing

How Marketing and Sales can succeed with Analytics


ABOUT THIS ARTICLE ON ANALYTICS:

This article explains how Analytics could help you make smarter business decisions, create a responsive marketing strategy and align marketing to sales.

Topics: B2B marketing marketing metrics analytics marketing and sales alignment modern marketing

SELLING TO THE NEW B2B BUYERS

B2B buyers' behaviours are changing

We all change. It's part of life and business. When the stakes are high in business to business transactions, pay close attention to how this market is changing.  Depending on product complexity and market maturity, today's B2B buyers might be anywhere from 66% to 90% of the way through their journey before they reach out to the vendor (Forrester Research).

Topics: customer engagement B2B communications B2B marketing sell without selling
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