Vermilion Pinstripes Communications

Communications blog by Vermilion Pinstripes

Should PR Managers be responsible for Lead Generation?

In the competitive food business, restaurants know that good reviews by certain food reviewers will translate into packed houses nightly for two weeks to a month. PR, whether through traditional media or social media channels, is that powerful for B2C businesses. 

Topics: personalisation B2B communications B2B lead generation brand-led strategy
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