Vermilion Pinstripes Communications

Communications blog by Vermilion Pinstripes

Using PR to Tell the World You’re Open for Business

The late Apple founder, Steve Jobs, once said: “Ad campaigns are necessary for competition. But good PR educates people; that’s all it is.”

So, what’s “good PR”?
 

In a nutshell, Joh Ju, our Communications Strategist shares that “good PR” is positive public relations in the form of a positive story in newspapers, magazines, TV or radio.

For any business, good PR can help open up new opportunities or generate new leads for business.

Topics: B2B communications press release media events

3 Great Tips for Gaining Earned Media

“Can you get this into the media?” - This is a common question that PR professionals get from their internal stakeholders. Earned media is not easy but it gives your brand credibility.
 
So, let’s talk about how to work with the media.
Topics: B2B communications Public Relations media events
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