Vermilion Pinstripes Communications

Communications blog by Vermilion Pinstripes

Putting Sex in the Picture

 

 

What makes any visual communications interesting?
 

If the old saying that a picture is worth a thousand words is true, then it follows that in this age of instant digital marketing the art of visual communications is more important than ever.

What makes any visual communications interesting, what grabs attention and what persuades an audience to sit up and absorb its messaging?

A common denominator of all this can inevitably be an element of sexual attraction. This premise was examined and debated in Vermilion Pinstripes’ webinar “Visual Communications - Does Sex Sell?”

Topics: customer engagement Brand Neuromarketing visual communications

The importance of humanising communications in modern marketing

It is not difficult to understand why cookie-cutter messaging happens. Today’s environment offers many communications platforms for engagement with a variety of audiences within a very small window of time for responses. To further complicate matters, the line between PR and marketing is thin in areas where marketers and communications professionals overlap – branding, content, social and analytics are just some examples of these areas.


Over the years in my career, it became apparent that when PR and marketing professionals work together with their sales colleagues brand intimacy happens, and sales accelerate. At Vermilion Pinstripes, we use a modern marketing framework developed by my colleague, Veronica Lind where it guides teams from identifying, targeting, engaging and selling to their most profitable customers.

Topics: Brand modern marketing
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