Vermilion Pinstripes Communications

Communications blog by Vermilion Pinstripes

Creating and Building Beneficial Media Relations

How to Build Good Media Relations?
 

This blog is beneficial to business owners and upcoming communications professionals.

For many business people, dealing with the media is a daunting prospect and something they’d rather avoid. 

But positive outcomes of good media relations – for example, a boost for a company’s reputation, publicity for a new product or beneficial positioning in a crisis – are all essential in today’s business environment. 

Building good relations with the media can typically start with the simple process of pitching a press release to a journalist to catch their attention and “sell” the story.

Topics: B2B communications Public Relations press release media

Using PR to Tell the World You’re Open for Business

The late Apple founder, Steve Jobs, once said: “Ad campaigns are necessary for competition. But good PR educates people; that’s all it is.”

So, what’s “good PR”?
 

In a nutshell, Joh Ju, our Communications Strategist shares that “good PR” is positive public relations in the form of a positive story in newspapers, magazines, TV or radio.

For any business, good PR can help open up new opportunities or generate new leads for business.

Topics: B2B communications press release media events

In-house or Agency PR: Which is for you?

For businesses on the path of growth, there are multiple reasons why a communications team is beneficial for your business, be it short-term, such as an upcoming event, or for longer term business goals. The next question is, should you consider in-house professionals or look to retain a public relations PR agency?

Topics: B2B communications Public Relations work we do healthcare marketing

3 Great Tips for Gaining Earned Media

“Can you get this into the media?” - This is a common question that PR professionals get from their internal stakeholders. Earned media is not easy but it gives your brand credibility.
 
So, let’s talk about how to work with the media.
Topics: B2B communications Public Relations media events

Is it Ad-worthy or News-worthy?

I get many requests popping in my inbox daily, but some of the popular ones are:

  • We have a new product launch coming up – can you send an announcement to the media and let them run the story?
  • We have a contest for customers – by purchasing our products, they stand a chance to win. Can you issue a press release to the media about this contest?
  • Our CEO will be in town for our new centre opening – can you invite the media to our event?
  • We don’t have advertising budget. Can you get the media to write about our new product instead?

The first three requests automatically assume that media relations is the only way to promote new products and activities. The last request shows that there’s no clear line of distinction between advertising and public relations (PR).

The truth is that advertising and PR aren’t interchangeable!

Topics: advertisement B2B communications Public Relations

Why Businesses Need PR

Businesses know they need marketing but do they know that they need Public Relations (PR) too?

Public Relations (PR) is a complex relationship that takes effort, commitment and clear communications. As the Public Relations Society of America (PRSA) says, “Public relations is a strategic communication process that builds mutually beneficial relationships between organisations and their publics.”

Why should your business invest in PR?

Topics: B2B communications Public Relations sell without selling work we do modern marketing

Sell without Selling!

“Local businesses tell me that their #1 dislike is to sell. They don’t want to sell by selling, preferring to talk about everything else instead of their own brand, capabilities or products. And so, their brand doesn’t stand out. In this competitive marketplace, I help them articulate their brand with confidence, boost reputation and shape perceptions among their stakeholders. Now, these businesses understand the power of messaging for brand clarity and loyalty.” - Joh-Ju Koh, Communications Strategist.

Topics: B2B communications brand-led strategy

Should PR Managers be responsible for Lead Generation?

In the competitive food business, restaurants know that good reviews by certain food reviewers will translate into packed houses nightly for two weeks to a month. PR, whether through traditional media or social media channels, is that powerful for B2C businesses. 

Topics: personalisation B2B communications B2B lead generation brand-led strategy

Digital Marketing or PR?

Seeking Communications Manager: Develop, implement and manage communication plans to drive advocacy and behavioural change; Identify and create media opportunities to profile COMPANY’s messages and news; Engage and cultivate members of the media

Topics: B2B communications Public Relations
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