How to Build Good Media Relations?
This blog is beneficial to business owners and upcoming communications professionals.
For many business people, dealing with the media is a daunting prospect and something they’d rather avoid.
But positive outcomes of good media relations – for example, a boost for a company’s reputation, publicity for a new product or beneficial positioning in a crisis – are all essential in today’s business environment.
Building good relations with the media can typically start with the simple process of pitching a press release to a journalist to catch their attention and “sell” the story.
