I spend a lot of time helping customers understand, refine and define their brand message BEFORE plunging into a marketing campaign.
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B2B Love Stories. Are you reluctant to get emotional?
It's a shame really that in many of the company’s conversations with enterprise clients, there’s still a “reluctance to get emotional”. They are missing a huge opportunity to connect. Even if they are B2B, they are still PEOPLE! Those who do it...
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