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1 minute read
I spend a lot of time helping customers understand, refine and define their brand message BEFORE plunging into a marketing campaign.
There are several reasons why I do that. I want to make sure that in the process of marketing, their brand message will -
- clearly deliver their message which is what they are famous for and their value proposition that differentiates them from their competitors
- confirm their credibility
- emotionally connect their target prospects with their product or service
- motivate the buyer to buy
- create user loyalty
The effectiveness of your brand doesn’t happen just before a purchase but the entire experience it gives to your customers so that they understand your business purpose, believe in it and stand behind it. It is the soul of what your business stands for. Your brand is a personality that gets reflected in your marketing campaigns and your customer service.
Click here for a quick brand assessment >
With social media and other technology platforms, your brand message goes viral so you want it to be strong and consistent, shaping it via your marketing campaigns. Click here for the process of developing a brand message.
The best way to start is to think what problems you are solving and how lives can be improved with your products and services to those target customers.
