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How to Pitch Your Story to the Media
Good PR will help to open new opportunities or generate new leads for business.
The start of a PR campaign involves issuing a press release to the media, then followed by pitching to the media with story ideas.
Download this workbook and learn how to do your own PR campaigns and engage better with the media.
VERMILION PINSTRIPES EDUCATION SERIES
Pitch Your Story to the Media with Confidence
Why would the media want any press releases or story ideas from your business? Work on these key tips to engage better with the media.
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Rules of Engagement
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Raw Materials of a Pitch
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Pitching Proceedures
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The Pitching Process
The late Apple founder, Steve Jobs, once said: “Ad campaigns are necessary for competition. But good PR educates people, that’s all it is.”
What is ‘good PR’? It’s simply positive public relations which comes in the form of a positive story in newspapers, magazines, TV or radio.