Adam is a highly adaptable professional with extensive expertise in sales, marketing, and business development. With a robust background in creatively engaging audiences and optimising marketing investments through data-driven strategies, Adam excels in monetising data and planning effective communications.

His deep understanding of both UK and international markets uniquely positions him to capitalise on modern marketing opportunities. Adam's impressive career includes roles such as Head of Strategy and Data at a leading media agency, Managing Partner at a global agency in China, and Senior Manager at Deloitte. With 16 years of experience in Asian markets and 6 years in the UK, he offers valuable insights and a distinct advantage in helping businesses acquire clients on a global scale.

Our Modern Marketing Framework™ (MMF) is a unique resource that humanises business communications in the modern digital world. Created from our experience, knowledge and insights gained during more than 20 years of business consultation, its unique structure, vision and capabilities empowers businesses with a simple, straightforward guide to design their own integrated strategies, campaigns and tactics aimed at activating brands and achieving sales results. Its modular structure is flexible and adaptable, so users can begin a route to market from any point in the framework and create their own bespoke campaign.