Modern Marketing Blog | Vermilion Pinstripes builds business confidence

How to Pitch Your Story to the Media

Written by Joh-Ju Koh | 23 Jan 2026
Good PR will help to open new opportunities or generate new leads for business.
Read our blog "Using PR to Tell the World You’re Open for Business"
 
 The start of a PR campaign involves issuing a press release to the media, then followed by pitching to the media with story ideas.
 
Download this free workbook and learn how to do your own PR campaigns and engage better with the media.
 

Pitch Your Story to the Media with Confidence

Why would the media want any press releases or story ideas from your business? Work on these key tips to engage better with the media.