--- title: Modern Marketing Blog | Vermilion Pinstripes builds business confidence | Joh-Ju Koh description: "Local businesses tell me that their #1 dislike is to sell. They don’t want to sell by selling, preferring to talk about everything else instead of their own brand, capabilities or products. And so, their brand doesn’t stand out. In this competitive marketplace, I help them articulate their brand with confidence, boost reputation and shape perceptions among their stakeholders. 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