How to Create a Facebook Business Page

Creating a Facebook Business Page is straightforward, but doing it correctly ensures your page is properly connected, secure, and ready for Meta Business Manager and ads.

Here’s exactly what to do:

STEP 1 — Log Into Your Personal Facebook Account

A Facebook Business Page must be created from a personal profile, but don’t worry, people won’t see your private information.

STEP 2 — Go to “Create Page”

On desktop:

1. Click your profile photo (top right)

2. Select “Create”

3. Choose “Page”

Or go directly to:
👉 Facebook

STEP 3 — Enter Your Page Details

You’ll see a panel on the left:

Page Name

Use your exact business name (consistent with Google, website, Instagram, Business Manager, etc.)

Category

Start typing and choose up to 3 categories (e.g. Real Estate Agency, Dental Clinic, Marketing Agency, etc.)

Bio

Add a short, clear description of what you do and who you help.

Example:
"We help Port Macquarie businesses grow with modern marketing, digital PR, and brand storytelling that inspires action."

Click Create Page.

STEP 4 — Add Your Branding

After creation, add:

• Profile Photo (usually your logo)

• Cover Photo (wide banner – branded or a strong hero image)

• Action Button (Book Now, Call Now, Learn More, Send Message, etc.)

Tip: The cover photo looks different on desktop vs mobile — use safe zones or a centred design.

STEP 5 — Add Your Business Information

Go to Settings > Business Information and fill out:

• Contact number

• Email

• Website

• Business hours

• Address (if applicable)

• Price range

• Services

This helps with search visibility.

STEP 6 — Add Your Page to Meta Business Manager

This is critical for ads, Meta Pixels, Instagram linking, and permissions.

1. Go to: https://business.facebook.com

2. Choose (or create) your Business Manager

3. Go to Business Settings

4. Select Accounts > Pages

5. Click Add > Add a Page

6. Select your newly created page

Now it’s officially business-owned (not personally owned).

STEP 7 — Link Your Instagram Business Account

Inside Business Settings:

1. Go to Accounts > Instagram Accounts

2. Click Add

3. Log in to your Instagram business profile

This allows cross-posting, shared inbox, and ad integration.

STEP 8 — Add People With Proper Roles

In Business Manager:

• Go to People

• Add team members

• Assign them to the Page

• Choose access level:

  • Admin

  • Editor

  • Advertiser

  • Analyst

Never use personal invites directly from the Page. Always assign through Business Manager for security.

STEP 9 — Optimise Your Page

Add:

• Services

• Photos

• Videos

• Story Highlights (like Instagram)

• Featured Posts

• Reviews

• About section

A complete page ranks better and converts better.

STEP 10 — Start Posting

Before inviting followers, publish at least 3–5 high-quality posts so your page looks alive.

Ideas:

• Welcome/intro post

• Your story

• Services overview

• Customer testimonials

• Behind-the-scenes

• Team photo

Then invite friends, clients, and supporters to follow your page.

BONUS: What NOT to Do

❌ Don’t create the Page from Business Manager — always create it through Facebook first
❌ Don’t leave the Page unlinked to your Business Manager
❌ Don’t boost posts before setting up proper Meta ads
❌ Don’t use a personal profile as the face of the business
❌ Don’t invite people to like the page before you have content

Need more support to fully maximise the power of your Facebook business page? Speak to us to understand better how much further you can go so you start thriving as a happy business!