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1 minute read
Facebook and Twitter are popular social networks, easy to set up, fast, low cost, interactive and allow you to target a particular group and/or location. They are great places to start and test the waters.
Google+ is highly favoured by males, who have a technical background. However, it is quickly gaining steam with Google+ being the platform to collect personal information. It is increasingly proving itself to be an integral part of Google’s grand scheme in terms of SEO, social signals and providing a more personalized search experience. Businesses are increasingly turning to Google+ as the closest thing we have to a ‘one size fits all’ social network.
LinkedIn is an effective way to gain B2B networking opportunities. LinkedIn is designed for educated business professionals looking to advance their careers, with many earning more than $100,000. Male users outweigh female users and many having no children. Age group between 25 to 64 years.
Image centric networks like Pinterest, Tumblr, Path and Mobli will continue to grow. About 2/3 of Pinterest's users are educated females between 18 and 50, so they are trying very hard to shed off that reputation for being a "women's only" network. Pinterest is gaining momentum with the following being popular uses -
- Cooking and recipes
- Arts and crafts
- Clothing and fashion
- Home décor
- Home design
- Gifts
Tumblr is a microblogging site that allows users to share a variety of content including text, images, audio and links. Popular amongst teenagers and young adults.
Foursquare will decline sharply as Facebook, Instagram and Twitter gain momentum in location based features.
