Orchestrating your customers' experience

Marketing now is all about orchestrating the customer journey ... moving from single-channel marketing campaigns to orchestrating a customer experience that unfolds over time, across channels and according to an individual’s behaviours and preferences.

In doing so, deliver an experience that is seamless, highly personal, and always relevant, avoiding a silo approach.

Check this infographic on What do consumers expect from the brands they interact with today and the danger of disjointed marketing.