Marketing ideas for Real Estate Agents

The game is changing for real estate agents because of technology - the internet, social media etc..

Traditional real estate agents are -

Home-buying/selling process expert.

Someone who knows the process of how to buy / sell a home, what to look out for, what's most important, and how to keep things moving.

Community expert.

Someone who knows the current state of the local market, has knowledge about the living experience in specific neighbourhoods, understands common features of homes in the area that out-of-area buyers might not be aware of, and knows whats available for sale.

Marketer and salesperson.

Someone who can provide exposure to a house on the market, make it stand out, attract interested buyers, and get them more and more engaged until they're convinced it's the home for them.

Negotiator.

Someone with extensive negotiation experience that can best represent a buyer or seller's interests, getting the best price while not driving such a hard bargain that the deal explodes.

According to National Association of Realtors, 92% of buyers use the internet to house hunt.

With the internet, the Buyer can now -

• have a near-comprehensive search of all available properties, including experience info, demographics, and things your agent would never tell you, like crime statistics and pollution levels?
• obtain home-value rating and full comparative market analysis.
• market his own property online and on social media and get more exposure than what 95% of agents can provide.
• and even more …. over time.

Great agents have -

• the whole package of skills, not just what they have time to learn.
• years of experience, and the connections and inside knowledge of the market.
• a halo-effect of selling multiple properties, giving them greater ability to catch the eye of buyers and leverage online marketing.
• full-time availability to not just expose your property to buyers but keep them engaged and build relationships with them until they're ready to buy.

These agents are not part-time agents, and will sell or help customers buy a home more quickly, for a better price, and with much less time and effort on customer’s part.

For those serious in this business … they had to change their mindset

• Learn to be obsessed with sharing information rather than hoarding it. This means taking far more initiative to collect and manage information, rather than simply using the same information everyone else has.
• Learn to be absolutely trustworthy, which means doing the right thing proactively, rather than simply not lying, cheating and stealing.
• Develop an integrated marketing plan that is brand-led and personalised to your customer sets in accordance to their lifecycle with you, as ad-hoc marketing tactics like launching a Facebook page or having an eMail campaign may not yield long term results but cause confusion in the market about your brand. Do not risk losing trust with the market.
• Wipe the slate clean, and imagine that there are no real estate brokers yet. Find meaningful reasons to create and shape a middleman role that significantly benefits both buyers and sellers.
• More importantly - BUILD YOUR PERSONAL BRAND and leverage the force of your brand to attract business, form relationships, strengthen your business brand, shape the industry, and make stuff happen.

Here's a document showcasing some marketing ideas for real estate agents. Download here >