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2 minute read
When you have a personal brand, people recognize and care about your name, what you’re working on, what you offer, and what you’re about. This article will help give you the tools to build and improve your personal brand.
1. IMPROVE YOUR IMAGE
You want people to take you seriously and you want to have a clean reputation. Avoid doing publicity stunts with obvious risks, or doing bad things in order to get attention. When bad things do happen, work actively and harder than expected to make the situation right. People that overcome bad publicity do so because they have a strong basis of good publicity to start with.
Decide and lay out your core values. Decide how you would like people to see you and then work on publicly being that image. Values are the easiest thing to present and have people identify with, so start there. Are you the sort of person who puts ethics above everything else?
Every good brand involves the notion of expertise. Continue learning and updating your knowledge. Become the best in your field.
Put a lot of work into how you look. When we put a lot of work into how we look, we tell people two things. First, we tell them that we believe in taking this professional effort seriously. Second, we tell them that we believe they are worth making an effort for or that they're worth impressing. This shows respect. Between the two, you make people much more willing to take you seriously. Dress like you mean business for your industry, wear clothes that fit and compliment your body, and work on getting nice skin and a flattering hairstyle. Be more You and not someone else.
MARKET your Personality. Reach out to an expert.
2. COMMUNICATION
Communicate with people openly and constantly. Embrace social media, run a blog and web site that is all how You add value.
Network, engage in person and build relationships with as many people as you can. Seek the movers and shakers, the big names and get into their inner circles.
3. PROMOTE YOURSELF
Create a 60-sec commercial and bio of yourself that includes what you are now, hard skills, soft skills, impact and what you are looking forward to. Seek an expert to do this.
Get a great head shot.
Have a web site. Be present and active in social media and blogs. Guest write in your ally's blog.
Get a unique business card.
4. PLAY THE LONG GAME
Create change. You need to be changing, innovating, and making a significant contribution to your field at all times or else your brand will die out over time. Keep your brand fresh. Create content that are provocative, beneficial and valuable.
A good personal brand is an invaluable investment and help you succeed in the long term.
Contact Vermilion Pinstripes - Sales Marketing Communications for your personal brand.
