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1 minute read
B2B Marketers: Are you ready for tomorrow?
SEO with content marketing, PR and social media is now passe.
That’s old world now.
Today, the new world is on content marketing and social media, with less focus on SEO and PR. In fact, search engine algorithms place increasing emphasis on content authority.
What's happening?
The balance of power is shifting and B2B buyers are taking more control of their purchasing process. They prefer to search for a solution to their problems on their own, relying on the Internet to discover vendors and customer feedback. According to industry research firm Forrester, today's buyers might be anywhere from 66% to 90% of the way through their journey BEFORE they reach out to a vendor.
What this means is that the brand has become crucial in differentiating your business.
The implication for B2B Marketers is enormous: B2B marketers must adapt to these changing dynamics and learn to work with their communications colleagues to help their companies or brands inspire, incite and shape ideas with various audience groups by building online brand awareness and providing resources to support buyers’ needs.
Ready for Tomorrow?
In tomorrow’s marketing, lead generation strategies will be brand led, powered by emotional engagement techniques leveraging the latest marketing technologies to create a personalised B2B engagement experience, based on their journey with the business, driven by analytics and marketing automation.
The business stands to gain from tomorrow’s marketing strategy – it can attract and nurture quality leads at low blended cost per lead each month.
What is this new marketing strategy?
We call it a brand-led and personalisation strategy
(see image).
Discover these techniques in the Singapore Master Class with 2 interactive workshops >
Workshop 1, PR and marketing professionals will work on their brand message and get hands-on experience in developing a brand-led and personalisation strategy involving strategy, content, analytics, mobile readiness and social advocacy.
Workshop 2 will delve more into social media strategy for B2B marketing, helping marketers and communicators leverage the various platforms for better business.
Stay updated on our posts for the workshops on the Singapore Master Class page on Facebook.
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