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1 minute read
During the workshop, we talked about avoiding disjointed marketing as that could cause confusion and frustration resulting in loss of trust with your customers.
However, planning an integrated campaign for each set of customer audience based on their journey or engagement with you seemed complex. It can be but I have here an Easy Campaign Map to get you started. You can always discuss with me on executing your campaign plans the right way. I also appreciate any comments on this Easy Campaign Map
Notes -
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attempt a campaign map only AFTER you have defined your audience persona, your offer and their customer journey with you (I will write more about these steps later)
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this example is a campaign map that targets prospective international students seeking highler learning institutions so that they can become a teacher
