--- title: How we helped customers build business confidence in the first quarter of 2018 description: With the goal of helping small business owners and B2B organisations in Asia make a difference, here are some highlights for 2018 image: https://www.vermilionpinstripes.com/hubfs/VP%20campaigns%202025/Feature%20Image%20for%20Blogs.png --- [Skip to content](https://www.vermilionpinstripes.com/blog/how-we-helped-customers-build-business-confidence-in-the-first-quarter-of-2018#main-content) [![9d665f\_faca218ac5324120b9ad667e55103fb3~mv2](https://www.vermilionpinstripes.com/hs-fs/hubfs/9d665f_faca218ac5324120b9ad667e55103fb3~mv2.jpg?width=1181&height=293&name=9d665f_faca218ac5324120b9ad667e55103fb3~mv2.jpg)](https://www.vermilionpinstripes.com/) - Services Show submenu for Services - [Sales Empowerment](https://www.vermilionpinstripes.com/b2b-sales) - [Marketing Growth Engine](https://www.vermilionpinstripes.com/mge-start) - [Modern Marketing](https://www.vermilionpinstripes.com/modern-marketing-for-large-businesses) - [Small Business Marketing](https://www.vermilionpinstripes.com/small-business-marketing) - [B2B Communications](https://www.vermilionpinstripes.com/b2b-communcations) - [Modern Website Design](https://www.vermilionpinstripes.com/website-design) - [Outdoor Advertising](https://www.vermilionpinstripes.com/outdoor-advertising) - [Buy Domain Name](https://ugkk8aet.storefront.ds.network/) - [About Us](https://www.vermilionpinstripes.com/about-us) Show submenu for About Us - [Contact Us](https://www.vermilionpinstripes.com/contact) - [Blogs](https://www.vermilionpinstripes.com/blog) Open main navigation Close main navigation - Services Show submenu for Services - [Sales Empowerment](https://www.vermilionpinstripes.com/b2b-sales) - [Marketing Growth Engine](https://www.vermilionpinstripes.com/mge-start) - [Modern Marketing](https://www.vermilionpinstripes.com/modern-marketing-for-large-businesses) - [Small Business Marketing](https://www.vermilionpinstripes.com/small-business-marketing) - [B2B Communications](https://www.vermilionpinstripes.com/b2b-communcations) - [Modern Website Design](https://www.vermilionpinstripes.com/website-design) - [Outdoor Advertising](https://www.vermilionpinstripes.com/outdoor-advertising) - [Buy Domain Name](https://ugkk8aet.storefront.ds.network/) - [About Us](https://www.vermilionpinstripes.com/about-us) Show submenu for About Us - [Contact Us](https://www.vermilionpinstripes.com/contact) - [Blogs](https://www.vermilionpinstripes.com/blog) - [Modern Marketing](https://www.vermilionpinstripes.com/modern-marketing-framework-growth-engine) [Modern Marketing](https://www.vermilionpinstripes.com/modern-marketing-framework-growth-engine) [All posts](https://www.vermilionpinstripes.com/blog/all) April 11, 2018 # How we helped customers build business confidence in the first quarter of 2018 ![Picture of Veronica Lind](https://www.vermilionpinstripes.com/hs-fs/hubfs/Veronica%20Lind%20Vermilion%20Pinstripes%20Business%20and%20Marketing%20Technologist.jpg?width=50&name=Veronica%20Lind%20Vermilion%20Pinstripes%20Business%20and%20Marketing%20Technologist.jpg)   Veronica Lind  ·  2 minute read **![Modern Marketing | Vermilion Pinstripes Australia Singapore UK](https://www.vermilionpinstripes.com/hs-fs/hubfs/95a0a4_55dd93190c25428e8ff0dde3395c6d54~mv2.jpeg?width=925&height=226&name=95a0a4_55dd93190c25428e8ff0dde3395c6d54~mv2.jpeg)** #### We've been having a very productive start to 2018. Time for reflection on a strong first quarter of this year. With the goal of helping small business owners and B2B organisations in Asia make a difference, here are some highlights: ![What Vermilion Pinstripes achieved in 1Q 2018](https://www.vermilionpinstripes.com/hs-fs/hubfs/1Q%202018-2.jpg?width=828&height=315&name=1Q%202018-2.jpg) [We have launched our new](https://www.vermilionpinstripes.com/)[website](https://www.vermilionpinstripes.com/) reflecting the convergence of Vermilion Marketing and Pinstripes Communications going to market with integrated, holistic, simple sales marketing communications services to help businesses build brand confidence. There are more in the pipeline such as creating pillar content to help customers understand our capabilities better. [We kicked off 2018 with workshop and training on a brand-led strategy centred on a strong, compelling and clear message to help B2B clients continue to build and strengthen brand loyalty among customers.](https://www.vermilionpinstripes.com/marketing/selling-to-the-new-b2b-buyers)  ### Role of Sales  [![B2B Buyer Behaviour | Vermilion Pinstripes Australia Singapore UK](https://www.vermilionpinstripes.com/hs-fs/hubfs/95a0a4_b8ac1df52a30421abad9b838e4f7d81f~mv2.jpeg?width=800&height=341&name=95a0a4_b8ac1df52a30421abad9b838e4f7d81f~mv2.jpeg)](https://www.vermilionpinstripes.com/marketing/selling-to-the-new-b2b-buyers) We continue to work with our network of partners in Asia such as South Korea, Indonesia and Malaysia on marketing and communications programmes and activities for our clients, helping to shape brand reputation in these markets. [Contact us](https://api.leadconnectorhq.com/widget/bookings/30-min-consult-to-build-business-confidence) As an international team known for our [TED](https://www.vermilionpinstripes.com/sales) framework of:  - Targeting - Enablement - Demand Our Business and Marketing Strategist, [Veronica](https://www.vermilionpinstripes.com/our-team-veronica-lind), spent some time with a UK-based data analytics company on one of their projects in China for a **US car manufacturer**. The car maker was able to gain insights into the Chinese car buyers and leverage the information gleaned through analytics to better engage and drive sales into specific customer segments for growth. The same framework was applied with a **local medical imaging company** to onboard referrers. This was useful in nurturing Forward Thinkers in staff members so they can speak positively and enthusiastically about different aspects of their jobs and show how simple tasks they do can contribute to a patient’s well-being. Through this Forward Thinkers programme, the company is able to demonstrate their ability to build healthier communities and enable better health outcomes with local stakeholders. ![Vermilion Pinstripes helping Healthcare Imaging Services build business confidence](https://www.vermilionpinstripes.com/hs-fs/hubfs/Healthcare_Imaging_Services/MNCDI-Fence-Wrap.jpg?width=864&height=330&name=MNCDI-Fence-Wrap.jpg) We have also been working behind the scenes with a new brand of **Early Learning Centre** that has a long term plan to provide the growing regional cities with quality learning built on fun. We’re excited to be working with this new brand, helping to shape it and prepare it for launch. **Sustainability** is no longer just a buzzword. Businesses around the world are making serious efforts to grow responsibly and ethically and with an emphasis on managing their social, economic and environmental impact. Veronica talks about this to [Greater Port Macquarie Focus Magazine](https://www.vermilionpinstripes.com/news/women-in-business). We are thrilled to share that our Communications Strategist, [Joh-Ju](https://www.vermilionpinstripes.com/our-team-joh-ju-koh), has earned the designation of [**Certified Sustainability Reporting Specialist**](https://www.vermilionpinstripes.com/news/vermilion-pinstripes-is-serious-about-business-sustainability) from the Institute of Certified Sustainability Practitioners. It is a great achievement for her as she has been closely involved in a number of sustainability projects over the last few years. In 2016, she had worked with **Avery Dennison** on a series of [Ask the Expert videos](https://www.youtube.com/watch?v=Ct1KgNwzk4E) on responsible paper sourcing. For Q1, she closed off a case study for them with **Woolworths Food** in South Africa. ![Vermilion Pinstripes working with Avery Dennison on responsible paper sourcing](https://www.vermilionpinstripes.com/hs-fs/hubfs/Healthcare_Imaging_Services/Avery%20Dennison/Vermilion%20Pinstripes%20working%20with%20Avery%20Dennison%20on%20responsible%20paper%20sourcing.png?width=792&height=260&name=Vermilion%20Pinstripes%20working%20with%20Avery%20Dennison%20on%20responsible%20paper%20sourcing.png) **Small businesses** received a lot of our attention, too. We launched a new website for [**East Coast Laser & Cosmedic**](http://www.eclcosmedic.com.au) who are now receiving more calls and enquiries from their website. All websites developed by us get a SEO boost due to algorithm changes.  ![SMALL BUSINESS QUOTE-ECLCOSMEDIC](https://www.vermilionpinstripes.com/hs-fs/hubfs/SMALL%20BUSINESS%20QUOTE-ECLCOSMEDIC.png?width=900&height=200&name=SMALL%20BUSINESS%20QUOTE-ECLCOSMEDIC.png) We also added an events page for **Pilates For Every Body** making it really easy for people to book sessions and support its charity cause. For local restaurants making the most of the influx of holiday makers to Port Macquarie, we’ve made updates to our **Eat-Appy app** so that customers can order their meals from the restaurant's website, Facebook or any mobile phone. This was a hit for diners! ![Ooops, I forgot Hot Rice uses Garlic](https://www.vermilionpinstripes.com/hs-fs/hubfs/Hot%20Rice/Ooops,%20I%20forgot%20Hot%20Rice%20uses%20Garlic.png?width=920&height=920&name=Ooops,%20I%20forgot%20Hot%20Rice%20uses%20Garlic.png) Whether you're a large B2B organisation or a small business, we can help you target the right customers using the right messages and offers at the right time. Now you can spend more time building relationships and sales while enhancing customer experiences to build business confidence. It's time to think differently about marketing. Book a time with us and start building business confidence. ![Card image icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/raw_assets/public/themes/generator/images/icons/calendar-check.svg) ### **[Book a 30-minute Free Consultation](https://api.leadconnectorhq.com/widget/bookings/30-min-consult-to-build-business-confidence)** Keep on making waves in the digital world! Our experts are ready to support you—schedule your free 30-minute consultation today. [Book Now](https://api.leadconnectorhq.com/widget/bookings/30-min-consult-to-build-business-confidence) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://www.vermilionpinstripes.com/blog/how-we-helped-customers-build-business-confidence-in-the-first-quarter-of-2018) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.vermilionpinstripes.com/blog/how-we-helped-customers-build-business-confidence-in-the-first-quarter-of-2018) [twitter icon](https://twitter.com/intent/tweet?url=https://www.vermilionpinstripes.com/blog/how-we-helped-customers-build-business-confidence-in-the-first-quarter-of-2018) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://www.vermilionpinstripes.com/blog/how-we-helped-customers-build-business-confidence-in-the-first-quarter-of-2018) [envelope icon](mailto:?body=https://www.vermilionpinstripes.com/blog/how-we-helped-customers-build-business-confidence-in-the-first-quarter-of-2018) ## Related posts [![Veronica Lind Business and Marketing Strategist Vermilion Pinstripes](https://www.vermilionpinstripes.com/hubfs/Veronica%20Lind%20Business%20and%20Marketing%20Strategist%20Vermilion%20Pinstripes.jpg)](https://www.vermilionpinstripes.com/blog/women-in-business-building-business-confidence-across-asia) [news](https://www.vermilionpinstripes.com/blog/topic/news) #### [Women In Business: Building Business Confidence Across Asia](https://www.vermilionpinstripes.com/blog/women-in-business-building-business-confidence-across-asia) April 8, 2018 [![Accelerate your business](https://www.vermilionpinstripes.com/hubfs/Blogs-vermilionpinstripes/b2b.png)](https://www.vermilionpinstripes.com/blog/accelerate-your-business) [B2B marketing](https://www.vermilionpinstripes.com/blog/topic/b2b-marketing) #### [Accelerate your business](https://www.vermilionpinstripes.com/blog/accelerate-your-business) April 16, 2018 [![Vermilion Pinstripes Modern Marketing Framework is now trademarked by IP Australia](https://www.vermilionpinstripes.com/hubfs/MMF/MMF%20trade%20mark%20announcement.jpg)](https://www.vermilionpinstripes.com/blog/modern-marketing-framework-reduces-business-complexity-uncertainty) [news](https://www.vermilionpinstripes.com/blog/topic/news) #### [Modern Marketing Framework Reduces Business Complexity, Uncertainty](https://www.vermilionpinstripes.com/blog/modern-marketing-framework-reduces-business-complexity-uncertainty) August 5, 2020 ###### Related posts [![Vermilion Pinstripes helps My Body My Pilates thrive in their clients health](https://www.vermilionpinstripes.com/hubfs/Modern%20Marketing/my%20body%20my%20pilates%20health%20consultant%20companies.png)](https://www.vermilionpinstripes.com/blog/empowering-health-for-my-body-my-pilates) [Our Work](https://www.vermilionpinstripes.com/blog/topic/our-work) #### [Empowering Health for My Body My Pilates](https://www.vermilionpinstripes.com/blog/empowering-health-for-my-body-my-pilates) February 6, 2026 [![Modern Marketing that Builds Business Confidence: Transforming Marketing into a Growth Engine](https://www.vermilionpinstripes.com/hubfs/MNC%20Dental/Dr%20Molham%20consulting%20with%20patient.png)](https://www.vermilionpinstripes.com/blog/modern-marketing-that-builds-business-confidence-transforming-marketing-into-a-growth-engine) [Our Work](https://www.vermilionpinstripes.com/blog/topic/our-work) #### [Modern Marketing that Builds Business Confidence: Transforming Marketing into a Growth Engine](https://www.vermilionpinstripes.com/blog/modern-marketing-that-builds-business-confidence-transforming-marketing-into-a-growth-engine) January 24, 2026 [![2025 Year-End Reflections: Building Brilliant Growth Engines Together | Vermilion Pinstripes](https://www.vermilionpinstripes.com/hubfs/Blogs-vermilionpinstripes/VP%20HNY%20Christmas.png)](https://www.vermilionpinstripes.com/blog/2025-year-end-reflections-building-brilliant-growth-engines-together) [Our Work](https://www.vermilionpinstripes.com/blog/topic/our-work) #### [2025 Year-End Reflections: Building Brilliant Growth Engines Together](https://www.vermilionpinstripes.com/blog/2025-year-end-reflections-building-brilliant-growth-engines-together) December 16, 2025 [![Vermilion Logo](https://www.vermilionpinstripes.com/hs-fs/hubfs/9d665f_faca218ac5324120b9ad667e55103fb3~mv2.jpg?width=300&height=74&name=9d665f_faca218ac5324120b9ad667e55103fb3~mv2.jpg "Vermilion Logo")](https://www.vermilionpinstripes.com/) With offices in Australia, Singapore, UK, and Europe Vermilion Pinstripes is an integrated sales, marketing and communications agency with a team of creative, business and technology professionals who can help you on your journey of growth. 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