The use of text, images, voice and videos make up Vermilion Pinstripes' Visual Communications offering. The use of videos are not new. They have existed for many many years. The big change in video is how important video has become on every platform and channel, especially your social media.
Why social? Research has shown that most people who watch videos watch it on their social channels.
Last Wednesday, 20 May 2020, I invited Stuart Lyall and our client, Lee from My Blue Tea as speakers in one of our webinars to share "Everything you need to know about creating great brand and product videos and using these videos to find new customers and sell to them".
We all know that images and videos are critical elements of content marketing and visual communications as the human brain can process visuals up to 60,000 times faster than text. Tweets with images, for example, receive up to 5x times the engagement of those without. Articles with visuals receive 94 percent more views.
I shared further stats from a recent HubSpot research.
So if you are not creating videos, you’ll be falling behind.
The speakers shared insights, their expertise, and the secrets of their trade.
I shared the 13 common types of videos and their applications. Most of us would use a mix of them.
As a professional marketer, this is how we plan a video project.
Yes, videos may be the craze now. Just like any other content, you have to work it to let it sell for you. It is getting more and more difficult to grab attention so videos, like any other content, are getting more creative and interactive.
Lee from My Blue Tea is very active in sharing her videos on social media, tagging appropriate groups and influencers to get their attention so they will reshare her videos. She also tags her products on her video posts on Facebook and Instagram so it is easy for customers to buy directly from those videos. Tagging is a free feature on Facebook and Instagram.
Some set up is required. Contact me if you need help with this.
This is the part where most people sit up and listen really carefully :)
How do you present your brand, offer, and product or service in the video that triggers an action? That's the selling bit. You want to make buying as easy as possible. I call it Selling Without Selling.
I showed our webinar audience how you can create cards on videos and tag the products that you want to sell on the video which is on your website, Facebook, or Instagram. Just watch one of the promotional videos on My Blue Tea's TV Channel so you know what I mean. You can place product cards to appear, let's say, 4 seconds into the video. The person watching the video can click on the card at any time, purchase and pay for the product from the website.
Click on the image below so you can see how it works.
It is worth investing in a professional video. We are offering videography services for only $495 for a 45-seconds video that you can use on your website, social channels or shop.
About the Author
Veronica Lind is the Business and Marketing Strategist of Vermilion Pinstripes - Sales Marketing and Communications. She is the creator of the Modern Marketing Framework that enables local, regional and global executives to sell without selling, build business confidence, and thrive.